JOB SUMMARYThe Marketing Specialist at the Saint Louis University Workforce Center leads the development and execution of multi-channel digital campaigns aimed at engaging individual professionals and corporate partners nationwide and supports Account-Based Marketing strategies. This position is responsible for creating content for segmented email marketing (Salesforce), paid search (Google Ads), native and display advertising (AdRoll), SEO-focused website updates, and social media strategies, with a focus on LinkedIn. This position plays a key role in strengthening brand presence and expanding audience reach in support of the Workforce Centers mission to deliver high-impact technology training and corporate workforce solutions.