Named one of the top 10 most innovative colleges in the country by U.S. News & World Report, Goucher College has also been recognized as a College that Changes Lives. Located in Baltimore, Maryland, Goucher is a private, coed, liberal arts college dedicated to teaching students to be complex problem solvers who are prepared for the jobs of the future. A Goucher education focuses on creating lifelong learners through an interdisciplinary, international education that requires 100% of students to study abroad.
As part of the larger marketing and communications team, the marketing manager will help develop creative and engaging marketing campaigns for a range of audiences. Working with our creative services team, the marketing manager will be charged with implementing and managing the development and production of selected marketing and communication materials for the college, while also developing targeted digital marketing campaigns across a range of platforms.
Bachelor's degree in marketing, public relations, communications, or a related field
Required: At least three - five years of marketing experience
Experience managing multiple projects, with a range of deadlines
Experience with digital marketing campaigns and AdWords
Experience with direct mail and print production process
Essential Job Functions
Assists with planning and development of marketing campaigns, including capital campaigns and other fundraising initiatives
Write and edit brochures, newsletters, emails, posters, web content, and other print and digital needs
Works with Office of Communications to develop and launch digital marketing campaigns for the college, including assets for the website, retargeting platforms, AdWords, email content, and more
Collaborates with colleagues in Advancement, and other departments across the college, to engage with a variety of stakeholders, including, alumnae/i, students, and external audiences
Contributes to brand message development to ensure brand consistency across all platforms.
Helps with video scripting and creative concepts for marketing videos
Helps with targeted event and program promotion
Tracks performance metrics and analytics to identify trends and opportunities
Provides competitive intelligence and assists in market research for ongoing evaluation of programs
Assists with other projects, as assigned
Computer Skills: (1) Microsoft Office on both Mac and PC, CMS/web-editing software programs, blog platforms (WordPress); (2) social media platforms, Hootsuite; (3) mass email distribution systems (MailChimp); (4) comfortable with learning college-specific database skills (CRM/Slate), HTML and design skills preferred (Photoshop, Illustrator); (5) comfortable with photo and video editing (Premiere, YouTube editor)
Other Skills, Abilities, Qualifications: Excellent organizational skills and ability to prioritize. Attention to detail; ability to work under time pressure; ability to manage multiple tasks simultaneously and with frequent interruptions; diplomacy; discretion in handling sensitive and confidential information.
Consideration of applications will begin immediately and will continue until the position is filled.
Please submit the following application materials: