This role will be responsible for conceptualizing, planning, directing and monitoring the activities for HIV franchise to achieve established sales targets. The HIV Sales and Marketing Manager will formulate strategies and tactics that will realize the Abbott Rapid Diagnostics (ARDx)'s vision of providing comprehensive HIV solution in the Philippines. He/She should propose and implement market shaping activities to further develop and open new opportunities that will support in elevating the HIV control and management in the Philippines. He / she should enable various market access for new products that will be introduced.
Direct Reports:2 Sales Representatives
Key Areas of Accountability:
Lead the strategic planning and execution in ARDx HIV business with the goal of maximizing all ARDx HIV products
Develop/shape/customize/implement/drive the local country HIV commercial / marketing strategies that is aligned with Abbott Global & Regional Commercial / Marketing Strategy
Meet established financial goals (Top line & bottom line) and objective while maintaining territory budget.
Regularly track sales results vs projected budget and outcomes objectives.
Manages, develops, and coaches subordinates to consistently achieve commercial results
Develop and execute business plan, especially new product introduction to accelerate Abbott HIV products and services availability with business partners
Lead the HIV KOL Management by having regular coordination and activities with them
Establish and improve relationship with national program personnel to provide insight and help shape HIV program policies and guidelines
Support distribution partners and its customers in the sale of products, including training, sales meeting, technical expertise and marketing support of the Abbott product portfolio.
Ensure all business activities are conducted professionally, aligned with regulatory and industry guidelines and are conducted in a manner consistent with Abbott's Code of Conduct guidelines, and Abbott's Anti-Corruption Policy
Knowledge & Experience:
Can handle complex situations like sales management, multiple product managements and handling people
Demonstrated team leadership and can excellently collaborate cross functionally
Must have an excellent time and project management skills
Strong leadership and influencing skills
Strong communication, presentation and negotiation skills
Must be able to work in a team environment, good organizational skills, and has a multi- tasking ability
Strong strategic thinking and analytical skills
Bachelor's Degree required, preferably in Medical technology Biology, Chemistry, Laboratory science or equivalent.
Post-Graduate qualifications in Marketing or Business preferred
Solid understanding of the IVD (preferably POC) market in Philippines
+5 years of Sales experience in IVD industry desirable.
Experienced in selling with distribution partner or local spot dealers
Proven excellence in both written and oral communication in Filipino and English
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.