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Marketing Manager - Similac
Create & align strategies, priorities & execution of the Similac product portfolio with the mission & vision of both ANI PH & the Adult portfolio of brands. Develop & direct marketing plans with the objective of growing the category, increasing share, competitive positioning & profitability. Leads and drives the brand team (Senior Brand Manager Ethical Marketing and Senior Brand Manager Consumer Marketing) & partner agencies to exceed their goals.  Identifies and implements appropriate growth activities for upstream (Hospitals & Healthcare Professionals) leading successfully to downstream, driving consumer trial & retention. Responsible for representing the business to senior leadership to discuss performance, present necessary pivots when needed, and deep dive on issues and oppo


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