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Marketing Manager, Similac
MAIN PURPOSE OF ROLEResponsible for strategic brand planning, marketing plan including new product launch plan and execution.Marketing manager responsibilities include tracking and analyzing the performance of marketing campaigns, especially digital & CRM marketing campaign, managing the marketing budget and ensuring that all marketing campaign and content are in line with brand equity.To be successful in this role, candidate should have hands-on experience with digital marketing, social media, search, CRM & database marketing and website/social analytics tools and be able to turn creative ideas into effective digital marketing projects which lead to direct sales (home delivery, EC online sales)Ultimately, candidate will contribute to build


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