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Marketing Database and Analytics Manager
Marketing and Database Analytics Manager. Responsible for managing, segmentation and extraction of data sets to be used across both online and offline campaigns as well as marketing analysis. Management and development of the TS&W personal wealth prospect database, working with line manager and other stakeholders to identify new data sources to enrich the information stored. Working with line manager and other stakeholders to create and manage a prospect database for business services. Provide support extracting data from TS&W systems to create target lists for use in multi-channel campaigns.. Work with the team and members of the go-to-market pods to identify key market segments and develop client personas t


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