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Digital Marketing
The healthcare industry is changing rapidly with several market dynamics significantly impacting the patient care continuum. Among these dynamics is ‘Consumer Empowerment’ and the increasingly proactive role patients are taking in the management of their healthcare. Boston Scientific sees this as an exciting opportunity to ‘Advance Science For Life’ by developing important new digital capabilities to meet these new demands of the patients we are committed to serving. These digital capabilities also provide new tools for companies to more efficiently and effectively plan, execute and optimize marketing engagements and better serve customers and patients with relevant information and services. The digital revolution has also provided marketers with unprecedented volumes of custom
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