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Insights Consultant (Marketing Generalist)
Department V.P. COMMUNICATIONS & MARKETIN (UA-VPCM-IUINA) Job Summary The Insights Consultant will be an innovative and inquisitive thinker with a natural passion for understanding IU's various target audiences, the marketplace in which it competes, and how to use data to drive better marketing performance and guide IU's marketing strategy. Performs research, data analysis, and insights-mining activities in support of the university's marketing function. The Insights Consultant will work closely with analytics, media planners, and vendors to gather information and data for analysis. Fundamental Responsibilities:


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