Marketing Strategies & Plans (Consumer & New Retail):
Develop annual marketing strategies and prepare marketing plans accordingly to support brand equity enhancement, market share growth and overall business target achievement,
Marketing Programs Implementation
Propose action plans and implement agreed plans, including brand communication plan, social & content marketing plans, brand/campaign assets development, consumer activation campaigns landing in new retail channels (eCommerce, MT, pharmacies, etc.) Closely follow up the program result and continuously seek improvement. Evaluate the programs after completion and provide learning for next action
Brand Performance Tracking
Fully leverage available resources, constantly monitor and report market trends, competitor activities, brand performance and brand health analysis to formulate/adjust brand plans
Track and monitor brand A&P spending under agreed budget and ensure cost effectiveness & efficiency. Work with Demand Planning, Commercial and Supply Chain teams for rolling forecast accuracy. Collaborate with CRM, Ethical Marketing, New Retail Sales teams to deliver brand sales target and seek synergy opportunities.
Industry experiences /Required
Marketing experience in multinational company. Experience in consumer healthcare, IMF category is preferred.
Position experience Required:
Proven track records of major achievements in past job roles
Well experienced in digital, social & content marketing and marketing support for eCommerce
Demonstration/peroneal traits of passion for winning, result oriented and learning agility
Collaborative and good influence skills
Knowledge of applicable regulatory standards and requirements for healthcare or FSMP products
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.