Digital Marketing Analyst ensures that Dana-Farber Cancer Institute is maximizing its online footprint, impact and social media efforts by ??helping to support broader awareness of the Institute???s clinical care, research, and marketing activities online. Uses website analytics, social media analytics, data visualization tools, and careful testing and iteration to help Dana-Farber reach our goals.
The Digital Marketing Analyst will be an integral part of Dana-Farber???s ambitious communications and marketing efforts, and will have major responsibility for the design, implementation, and analysis of national marketing campaigns, social media activities, search engine marketing (SEM) efforts, and search engine optimization (SEO). The Analyst will become a go-to source for day-to-day digital analytics questions and requests from the Communications department and broader Institute, and will serve as a consultant to help other departmental staffers improve the effectiveness of their website activities and online presence.
Employees must reside in MA, NH or RI.
At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong.?? As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff.?? Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we.??If working in this kind of organization inspires you, we encourage you to apply.??
Website Traffic Analysis: suggest improvements for greater effectiveness and performance on our main website and other web properties
Tracking and Testing: help implement appropriate tracking methods to measure digital initiatives and identify AB testing opportunities to encourage a culture of continuous improvement
SEO: help develop strategy, recommendations, competitive analysis, and content/metadata improvements
SEM: consult, develop, monitor, and improve online marketing campaigns
Social Media Strategy and Campaign Management: design, monitor and improve efforts to grow reach and effectiveness on Facebook, Instagram, Twitter, YouTube and elsewhere
Reporting: report regularly to leadership and various internal clients on web site performance, social media, project development, timelines, results, and recommendations
Google My Business: maintain and grow our Institute and physician profiles; posting and answering questions
Benchmarking: compare and keep track of Dana-Farber???s online activities and performance against industry standards, leaders, and peers
Best Practices: advises online and print writers and editors on best practices for SEO and social media
Education: stays current with the latest developments in Google Analytics, social media, SEO and SEM, and other related digital marketing trends
Reports to Manager of Digital Insights and Analytics
Acts as a liaison with agencies in campaign delivery and reporting; Review reporting, creative, and tracking methods for consistency and accuracy. Attends regularly scheduled phone calls with vendors and advises leadership to inform decision-making
Contribute to newsletter testing and optimization; Track results of mailing to drive design, headline, and content recommendations
Stay current with the latest developments in mobile/web design practices. Trains marketing, social, client and editorial staff on Google analytics or other reporting platforms as needed
Bachelor???s degree in related field required
5+ years of experience in analytics, social media marketing and/or business intelligence is required
Experience with Google Data Studio, or similar data visualization tool
Passion for all things digital
Google Ads certification and Google Analytics Individual Qualification or equivalent a plus
Experience with Google Tag Manager, or similar a plus??
Knowledge of HIPAA, cookie consent and related web privacy issues Agency and/or client-facing experience a plus??
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
Expert knowledge of Google Analytics
Knowledge of UTM codes
Experience with SEO/SEM
Outstanding ability to think creatively, and identify and resolve problems
Ability to clearly and effectively articulate thoughts and points
Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other groups as protected by law.
Located in Boston and the surrounding communities, Dana-Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common mission of conquering cancer, HIV/AIDS and related diseases. Combining extremely talented people with the best technologies in a genuinely positive environment, we provide compassionate and comprehensive care to patients of all ages; we conduct research that advances treatment; we educate tomorrow's physician/researchers; we reach out to under-served members of our community; and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.