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Lincoln Property Company

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Small Business Card Marketing Strategy Owner
Job Description: The Small Business Card Marketing Strategy Owner develops and manages the marketing strategy for one or more channels in Small Business Card products, including developing and implementing offers, targeting clients, managing risk appetite and reviewing and monitoring performance. Ensures that product management efforts are integrated in alignment with broader SB card strategies including sales and risk forecasts, pricing changes, and credit strategy alignment. Responsibilities include evaluating current strategies, updating ongoing strategies, regular lead file development and risk/control governance over strategies. including risk and profit metrics and determining the best offers to retain clients. Additional


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