CHHS Office of Marketing and Communications - Associate Director of Marketing and Communications
George Mason University
Location: Fairfax, Virginia
Internal Number: 51232
Department: College of Health and Human Services (CHHS)
CHHS Associate Director of Marketing and Communications
The George Mason University, College of Health and Human Services invites applications for the Associate Director of Marketing and Communications position. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages applicants who will enrich Mason's academic and culturally inclusive environment.
About the College of Health and Human Services:
The College of Health and Human Services is the health college at George Mason University and is leading the way in developing the next generation of public health leaders. Our mission is to engage our diverse student body and faculty in transdisciplinary academics, research, and inter-professional practice to promote the health of populations while eliminating disparities. We will be transitioning to become an accredited College of Public Health in the near future. The Associate Director will play an integral role in this exciting transition.
About the Position:
The successful candidate will work collaboratively with the Director of Marketing and Communications and team in facilitating the College's marketing and communications efforts; contributing to the development and implementation of the marketing and communications strategy; and managing the operations of the Office of Marketing and Communications.
The Associate Director will manage content development for internal and external communication channels; manage and expand media outreach activities; collaborate on development and alumni activities; create communication programs and strategies to achieve the College's goals; and measures and reports on activities of the office.
The Associate Director of Marketing and Communications for the College of Health and Human Services will be a self-driven leader who is passionate about educating audiences through high-quality communication and marketing.
Develop, execute, and evaluate marketing and communications strategies in support of the objectives of the Office. Examples include collaborating with the Development team to advance philanthropic giving; developing and implementing a social media strategy to engage our diverse audiences and a public relations strategy to increase awareness of faculty experts and the College's transition to a College of Public Health;
PR/Media Outreach/Database Development:
Work with Director to develop our media database for targeted outreach; lead PR efforts to increase awareness of CHHS initiatives and expertise.
Research Writing and Promotion:
Maintain the pipeline of research, developing research summaries, collaborating with faculty, the Office of Research, and department chairs as required, and creating tailored dissemination strategies and pitch materials.
Help manage digital channels in support of College marketing and communications goals:
Email marketing – help develop and execute email marketing templates, content, and strategies, lists using Emma platform.
Web site/SEO – work with Director to develop and implement web strategy including SEO and lead conversion.
Social Media – own social media strategy, work with OMC team to execute and measure.
Video – Work with staff to develop video content as appropriate and required.
Develop strategic messaging and campaigns to support our transition to a College of Public Health and related philanthropic activities.
Reporting and Metrics:
Develop comprehensive reporting for OMC channels, including Web site, Social Media, Email and PR. Work with OMC team to gather and disseminate data on a regularly scheduled basis;
Publication/Content Development – Work with Director and OMC team to develop and manage multi-media content strategy, including the Annual Report and other pieces as required, including print and digital media; Oversee work-study students, and work collaboratively with additional members of team.
Bachelor's degree and 5-7 years of experience, or equivalent combination of education and experience working in an office environment;
Experience in media outreach;
Digital marketing experience including SEO, email marketing, and Web lead conversion;
Excellent writing and editing skills Professional portfolio will be expected;
Strong project management, oral and written communications skill set;
Developed time management skills to coordinate multiple priorities;
Technical and organizational skills to track and provide project deployment and effectiveness updates;
Excellent interpersonal skills with the ability to develop cohesive working relationships with internal and external clients;
Ability to process suggestions, corrections, and feedback professionally.
Experience in science writing a plus;
Existing relationships in relevant media outlets;
Experience with Mason web standards, Drupal CMS, and Adobe;
Creative Suite and/or the ability to learn new programs;
Flexibility to adapt to change and willing to learn and develop new skill sets as applicable;
Ability to utilize social media to bolster web presence;
Knowledge of market analysis, and marketing strategies and techniques;
Demonstrated ability to collect and analyze web, digital and social metrics;
Solid understanding of Mason communications, production, writing, and brand/design standards to edit and monitor style, tone and process.
Salary: Commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report
George Mason University is a public, comprehensive, research university established by the Commonwealth of Virginia located in Northern Virginia, outside of Washington, D.C. Mason was initially founded as a branch of the University of Virginia in 1949, and became an independent institution in 1972. George Mason University is an innovative and inclusive academic community committed to creating a more just, free, and prosperous world.
George Mason University has 37,000 students from all 50 states and 130 countries and a residential population of more than 6,000 students. Mason is a vibrant and dynamic community of scholars. 80% of our students are employed within six months of graduation. Nearly two-thirds of the 140,000 Mason alumni live and work in the Washington, D.C., metropolitan area.
Mason is a young university that, in just a short time, has made impressive strides in size, stature and influence. Today, as Virginia’s largest public research university, we are setting the benchmark for a bold, progressive education that serves the needs of our students and communities. To that end, we have 10 schools and colleges devoted to a variety of study.
We prepa...re Mason students for the demands of work, social responsibility, and life in an ever-changing global society. University Life's mission statement is core to our work. We support every student at Mason, from orientation through graduation.
George Mason: Patriotism Personified.
George Mason, for whom our university is named, was one of the greatest of the founding fathers of the United States. Mason drafted the Virginia Declaration of Rights, which became a model for the first 10 amendments to the U.S. Constitution, known as the Bill of Rights.
We Are in Virginia. But We Serve the World.
Mason is committed to creating a more just, free and prosperous world. Located in one of the most important political, economic and intellectual hubs in the world, we accept our responsibility to serve others: to help our students succeed, enrich the life of our community, and contribute to solving some of the most complex global problems of our time.
Washington, D.C.: Land of Opportunity.
Mason’s main campus is in Fairfax, Virginia, just 15 miles outside of Washington, D.C. The nation’s capital is easily accessible by car or public transportation.
At Mason, you can enjoy the best of both worlds: a beautiful wooded residential campus and outstanding college experience, as well as numerous internship and recreational opportunities that only a world-class urban setting like D.C. can offer.
You can intern with National Geographic or the Justice Department, visit the numerous museums with your Art History classmates, take a selfie in front of Lincoln Memorial, catch a Nationals baseball game, kayak along the Potomac, or check out the many neighborhoods where you’ll discover lots of great shopping, places to eat, art galleries, music venues, and much more. You can attend events and hear nationally recognized speakers. You’ll run out of time before you run out of things to do.
There’s more to explore. Students participate in a field trip to the Library of Congress in Washington, D.C., organized by the Office of International Programs and Services.
In just a short drive, you can be hiking in the Shenandoah Mountains or walking the boardwalk in either Ocean City, Maryland, or Virginia Beach, Virginia.
Our closest airports are Dulles International Airport and Ronald Reagan National Airport, and Mason is easily accessible by public transportation. Free shuttle buses help you get to the nearest Metro station in Vienna, Virginia, just a short distance from our Fairfax Campus. The Arlington Campus is within walking distance of the Virginia Square-GMU stop on the Orange Line.
Enriching Work Environment.
We will invest in recruiting, retaining, and developing talented and diverse faculty and academic and professional staff. We will create a vibrant campus life in which all members can grow and thrive.
Diversity is one of our core values; everyone is welcome here. Mason was recently named the most diverse university in Virginia by U.S. News & World Report.
We bring together a multitude of people and ideas in everything that we do. Our culture of inclusion, our multidisciplinary approach, and our global perspective makes us more effective educators and scholars.
While at Mason, you’ll be making your own decisions and forming your own view of the world. Engaging with diverse groups of individuals, including students, faculty, and staff, will enrich this experience. You will learn from them, and they will learn from you.
We have a variety of communities here, and you're sure to find a group of people who are like you. The great thing is you'll also be embraced by communities of people who are not like you. At Mason, you'll be in a place where the whole is greater than the sum of its parts.
Interacting with people from a variety of backgrounds will:
• Widen your outlook of the world,
• Show you how to work and collaborate with people of differing views,
• Expose you to new perspectives from people with disparate life experiences, and
• Give you the social skills to interact with all kinds of people.
Diversity also enhances learning and creative thinking by prompting the study of new material and the awareness of fresh viewpoints. The power of many perspectives will boost your capacity to explore original ideas and solutions. Seeing issues in a new way heightens your creativity and problem-solving abilities.
Another benefit: As our nation becomes more diverse, students who learn in a diverse environment will be more competitive in an increasingly global economy. You’ll enhance your critical thinking skills and improve your ability to develop nuanced solutions to real-world problems.
Accessibility @ mason provide information regarding the physical access of all campuses and online accessibility of programs and services. Information for disability related services and resources available to all employee, students, and visitors the entire university include physical access to buildings, parking policies, and emergency evacuation procedures.
We are an open and welcoming community. We partner with public and private organizations in our region and around the world. We proactively engage with our community. We define our success by how many talented students with potential we serve, not how many we leave out.
Social and Cultural Venues.
Our venues bring world-class performances to the community through vibrant concerts and events. Community members are invited to take part in many artistic and cultural offerings at Mason. Spaces are also available to rent for your next event.