Marketing, Communications, & Events Strategist

Primary Purpose:
Under the direction of the Assistant Dean of Law School Marketing and Communications at the University of the Pacific McGeorge School of Law, the Marketing, Communications, & Events Strategist is responsible for developing and executing marketing strategies that enhance the visibility and reputation of the law school. This role involves creating compelling content across various channels, including social media, news stories, email campaigns, graphic design, and print materials, while ensuring alignment with the university's brand guidelines and strategic objectives. The Marketing, Communications, & Events Strategist will plan, execute, and promote McGeorge School of Law's major events, such as conference and, symposia. This position is located on the Sacramento Campus and will work on campus. This is an in-person on-campus position.
About McGeorge:
Established in 1924, University of the Pacific McGeorge School of Law is a private, not-for-profit law school in California's capital city. McGeorge is widely renowned for its cutting-edge practical training of students, exceptional trial advocacy programs, and diverse and unique opportunities for students at the intersection of the law and public policy. Our faculty are globally and nationally respected experts, including Retired U.S. Supreme Court Associate Justice Anthony M. Kennedy. McGeorge also boasts an alumni base practicing in every state in the U.S. and more than sixty-eight (68) countries around the world. The law school is also actively engaged in efforts to make it one of the leading anti-racist law schools in the country. McGeorge offers a full-time and evening JD program, an LLM degree, a JSD degree, an MPA degree, an MPP degree, and an MSL degree.

Essential Functions:
Marketing & Communications:

• Capture, create, and edit captivating high-quality visual images to promote the law school.
• Record and edit compelling videos to be used across various platforms, including websites, social media, digital newsletters and media pitches. Video content should be in alignment with university brand, goals and objectives.
• Creates and curates engaging content for social media platforms, such as Instagram, Facebook, LinkedIn, YouTube, and TikTok.
• Plan, implement, and assess marketing campaigns (email, print, and digital) to external audiences.
• Create and develop graphic design materials for the law school. Conceptualize, develop, and implement graphic design in marketing campaigns and collateral as needed. Takes initiatives from concept to completion to inform and engage key stakeholders while ensuring the highest possible quality and consistency in look and feel for all projects.
• Develop news story ideas that elevate University of the Pacific McGeorge School of Law; creates and edit an extensive and wide array of compelling and interesting news and feature stories, web and magazine features, profiles, bios, newsletter content, blogs, captions, letter and speeches of varying lengths.
• Track the course of marketing initiatives, analyze, and present results. Propose corrective actions as appropriate. Update, maintain, and recommend solutions for optimizing law school communications to internal and external audiences.
• Supervise student employees and temporary employees as needed; delegate tasks, approve timesheets, create work schedules, and oversee their work product.
• Ensure visual and verbal consistency of materials produced by the law school.
• Ensure workflow is timely and efficient.
• Handle confidential materials and situations with sensitivity, discretion, and independent judgement.
• Follows university's editorial standards, branding guidelines, and accessibility standards.
• Proofreads and edits content for accuracy, clarity, consistency, grammar and editorial style.
• Manage special projects and other related duties as assigned.

Events:

• Provides support for major law school-sponsored events, such as conferences and symposia, including assistance with event planning, catering coordination, travel arrangements, and on-site coordination during the event.
• Coordinate email marketing efforts for major law school events. Monitor and analyze the effectiveness of email marketing efforts using various tools and metrics, such as web analytics, email open rates, click-through rates, conversion rates, etc., and provide regular reports and recommendations for improvement.
• Promote events through appropriate social media channels and internal communication platforms, under the direction of the Assistant Dean of Law School Marketing and Communications.
• Track event registration and attendance, generating regular reports on key metrics.

University of the Pacific recognizes that diversity, equity, and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of, and responsiveness to, the ways socio-cultural forces related to race, gender, ability, sexuality, socio-economic status, etc. impede or propel students, faculty, and staff.

Minimum Qualifications:

• Bachelor's Degree in journalism, English, marketing, communications, professional writing, or relevant field.
• Two (2) years of work experience with AP style, journalistic writing, and news reporting for a variety of audiences.
• Two (2) years of experience developing content for social media channels (including but not limited to Instagram, Facebook, LinkedIn, YouTube, and TikTok).

Preferred Qualifications:

• Master's degree in journalism, English, marketing, communications, professional writing, or relevant field.
• Experience with planning professional events.
• Excellent verbal and interpersonal communication skills.
• Experience shooting and editing photography and videography.
• Demonstrated experience at managing multiple, detail-oriented projects with tight deadlines simultaneously.
• High level proficiency with Microsoft Outlook, Word, Excel, and PowerPoint.
• Experience with Adobe Photoshop, Lightroom, Premiere Pro, and InDesign.
• Experience using Canva or a similar graphic design platform.
• Experience working with content management systems and email marketing applications.
• Experience writing marketing copy for various forms of marketing collateral, email marketing campaigns, social media, and advertisements.
• Experience using analytics software such as Google Analytics.
• Experience working in a higher education or agency setting.
• Ability to effectively maintain focus, composure, and productivity in pressure situations.
• Familiarity with evaluating, hiring, and managing outside vendors and/or freelance creative resources.
• Excellent organizational, analytical, and problem-solving skills, and ability to handle multiple tasks under pressure and meet deadlines.
• Experience and sensitivity in working with people of diverse backgrounds and cultures.
• Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
• Ability to engage and integrate culturally responsive practices and knowledge in their work.

Physical Requirements:
The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Some lifting of materials (20lbs or less). Bending, stretching, reaching required. Sitting for long periods of time.

Work Environment/Work Week/Travel:
Work performed during standard business hours. Occasional evening and weekend availability will be required to capture photos at campus events and activities. Regular scheduled hours will be Monday through Friday, forty (40) hours a week. This is an in-person position.

Valid driver's license required. Incumbent must also be able to meet the University's fleet rules and be eligible to drive for University business. The University and its insurance carrier reserves the right to exclude applicants based on their driving record.

Hiring Range: $68,640.00 - $73,408.00 per year. We consider factors such as, but not limited to, scope and responsibilities of the position, candidate's qualifications, internal equity, as well as market and organizational considerations when extending an offer.

Background Check Statement:
All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.

AB 810 Misconduct Disclosure Requirement: University of the Pacific complies with California Assembly Bill 810, requiring candidates accepting conditional job offers to disclose any final administrative or judicial findings, ongoing proceedings, allegations, resignations under investigation, or appeals related to sexual harassment or misconduct within the past seven years.



To apply, visit https://pacific.peopleadmin.com/postings/30626

University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.








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