Summary: Responsible for leading various marketing initiatives and coordinating game day atmosphere and fan engagement at all athletic events. Works with team and support staff to create and implement annual ‘Sales, Marketing, & Communications’ plans and coordinates on-field contests, spirit group performances, etc. Manage ICA’s relationships with several constituents across campus and throughout community.

Essential Functions: • Event management—game coordination of promotions, spirit groups & band, development of game script, coordination of all promotions and give-a-ways, staff and manage game/promotions staff for home events. • Oversee and manage the Creative Services and Video Services departments to ensure brand cohesion for the athletics department. • Collaboration with student and fan groups, on-campus offices, and official student orgs in order to develop strategies for increased student and community attendance at athletic events. • Select, train, and supervise Athletic Promotions Assistant, student interns/practicums and student promotions team. • Develop and monitor the athletic promotions budget and work with partners (ie. Learfield, Coke, etc.) to identify opportunities to increase fan engagement. • Represent the department at meetings and select committees in order to maintain relationships with several groups on- and off-campus including University Marketing & Communications, Office of Residence Life, Division of Student Affairs, Campus Dining, Falcon Marching Band and Spirit Teams, CCHA, MAC, and NCAA. • Serve as part of Athletics External Relations team focusing on brand enhancement and revenue generation. • Other duties as assigned.

Minimum Qualifications

The following Degree is required:

• Bachelor's Degree.  Degree must be conferred at time of application.

The following Experience is required:

• 1 year of professional experience in game day coordination, marketing sports programs, or coordinating a sporting event or 2 years of graduate assistantship.  

 

Additional Information

Knowledge, Skills and Abilities:

• Knowledge of appropriate software to run video board promotions, music, text messaging systems, etc. at events.

• Ability to effectively market department, individual programs, and events through the use of various social media outlets (ie. Twitter, Instagram, Facebook, etc).

Return to Search Results