DEPARTMENT: Marketing & Communications

REPORTS TO: Director – Marketing

FLSA: Full-Time, Exempt

SALARY RANGE: $65,000

LOCATION: Palm Desert, CA (on-site) 

JOB SUMMARY

The McCallum Theatre seeks a creative, strategic, and detail-oriented Marketing Associate to support the theatre’s Marketing & Communications department across digital content creation, social media engagement, and administrative functions. This role blends hands-on content development with departmental coordination and support, making it ideal for a highly organized multitasker who is passionate about the performing arts and eager to grow in arts marketing.

ESSENTIAL RESPONSIBILITIES

Social Media

• Create, curate, and schedule paid and unpaid media content across platforms including Instagram, Facebook, LinkedIn, and emerging channels such as TikTok and YouTube
• Draft and execute monthly content calendars in collaboration with the marketing team and other departments
• Coordinate creative multimedia assets (graphics, videos, short-form storytelling) that align with show campaigns, institutional messaging, and community programs
• Lead day-to-day social media management: respond to comments, DMs, and tags with professionalism and personality
• Stay current on digital trends, algorithms, and tools to keep the McCallum’s platforms dynamic and relevant
• Support influencer marketing initiatives and strategies that involve recruiting and empowering individuals, such as enthusiastic patrons, influencers, community members, students, and volunteers, to act as informal brand advocates
• Maintain content libraries, press archives, calendars, and production schedules

Digital Content

• Support seasonal show announcements, special events, and donor/education initiatives through strategic digital storytelling
• Work cross-functionally with education, development, and production teams to capture behind-the-scenes moments, artist interviews, and audience engagement stories
• Assist in coordinating content capture with photographers, videographers, and guest artists
• Collaborate with external creatives on special content projects as needed

Analytics & Reporting

• Track performance metrics (KPIs) and audience insights using platform analytics and third-party tools
• Produce monthly social media reports with recommendations for growth and engagement
• Support campaign wrap-ups with clear documentation of outcomes and learnings

Marketing & Communications Support

• Serve as an assistant to the Marketing & Communications Department, providing general administrative and project support
• Assist with marketing campaign coordination, timelines, and communications across departments
• Help draft and proofread copy including eblasts, show descriptions, event announcements, and donor communications
• Help manage marketing materials inventory (programs, signage, brochures, etc.) and assist with distribution as needed
• Assist with media relations tasks, including press list maintenance and tracking press coverage
• Support onsite marketing needs during performances and events, including step-and-repeats, photo ops, and patron engagement

WORK AUTHORIZATION/SECURITY CLEARANCE

• Proof of eligibility to work in the United States
• Criminal, Civil background check will be performed
• An equal opportunity employer/Drug Free Workplace

MINIMUM REQUIREMENTS

• 1–3 years of experience managing social media and content in a nonprofit, arts, or entertainment environment
• Working knowledge of website content management platforms, specifically WordPress
• Interest in performing arts, digital culture, and community-based storytelling

PREFERRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Theatre, or related field preferred
• Proven success growing and engaging social media audiences
• Experience in running paid digital advertising (specifically Meta and Google)
• Exceptional writing and editorial skills with a strong eye for tone, voice, and clarity
• Proficiency in Canva, Adobe Creative Suite, or similar tools for basic graphic design and video editing
• Experience with CRMs such as Prospect2, Tessitura and project management tools like Smartsheet preferred
• Strong visual storytelling instincts and comfort creating short-form video content
• Highly organized and able to manage multiple timelines and priorities
• Photography or videography experience is a plus

About McCallum Theatre

McCallum Theatre is a renowned non-profit performing arts theater dedicated to enriching the cultural life of our community through a diverse program of world-class entertainment, education, and community engagement. Our mission is to provide a world-class platform for artists while enhancing the cultural experience for our patrons and supporting our local community. To learn more visit www.mccallumtheatre.org.

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