Posted: 22-May-25
Location: Boulder, Colorado
Type: Full Time
Salary: $55,000 - $70,000 per year
Preferred Education:
Additional Information:
The Geological Society of America seeks to hire a Marketing Membership Specialist.
The Geological Society of America seeks a Marketing Specialist to join our Team!
Job Title: Marketing Membership Specialist
Location: Boulder, Colorado; Washington, D.C.; Hybrid or Remote Options Available
Reports to: Director of Marketing
Employment Type: Full Time
Level / Salary Range: $55,000-$70,000
About Us
The Geological Society of America (GSA), founded in 1888, is a global scientific society with members from academia, government, and industry in more than 100 countries. We are dedicated to advancing geoscience research, discovery, and education through publications, meetings, professional development, and other programs.
The Job
The Geological Society of America (GSA) is seeking a dynamic and detail-oriented Marketing Membership Specialist to support membership growth, engagement, and retention efforts. This role will play a key part in executing membership strategies, marketing campaigns, and data analysis to drive engagement across all membership segments. The ideal candidate will have experience in non-profit membership and marketing services, with a strong emphasis on communicating to a large audience with wide-ranging interests across all stages of the member journey. Success in this position will rely upon a keen ability to develop creative engagement strategies, analyze results and trends, make data-driven decisions, and remain flexible to quickly pivot campaigns and strategies as needed
Key Essential functions include but are not limited to:
Membership Growth, Engagement, and Retention
- Promote GSA membership to students, early career professionals, professional members, senior, and lifetime members.
- Aid in developing and communicating GSA’s member value proposition.
- Develop and implement member conversion campaigns targeting non-member event attendees.
- Conduct lapsed member campaigns and member onboarding campaigns to boost retention.
- Initiate and manage renewal notifications to encourage timely membership renewals.
- Generate member lead lists (hit lists) for targeted recruitment efforts.
- Oversee membership processing at GSA meetings and external events to increase conversions.
- Plan and host in-person and digital member-focused events throughout the year, such as the New Member Breakfast at GSA Connects, to foster engagement and retention.
- Order and manage member giveaways for external events
Marketing and Communications
- Create and distribute monthly membership newsletters focusing on member benefits, upcoming events, and Society news.
- Develop and execute marketing materials for corporate memberships and coordinate corporate membership meetings.
- Promote GSA’s professional development and career offerings, including microcredentials, lifetime learning opportunities, grants and awards, and the GSA Job Board
- Design marketing pieces that support membership recruitment and engagement efforts.
- Draft and manage event-related text campaigns to encourage participation and membership sign-ups.
- Post updates and engage with members on the GSA Community Site.
- Collaborate with all departments to incorporate member benefit communications into GSA’s wider marketing efforts and portfolio.
- Create, edit, and post website content designed to engage members and convert non-member visitors to GSA program pages.
Data Analysis, Campaign Management, and Industry Engagement
- Initiate and analyze PropFuel campaigns to optimize engagement and retention.
- Track and report membership progress to staff regularly, highlighting trends and areas for improvement.
- Conduct trend analysis on membership patterns to identify opportunities for growth and retention.
- Remain current on membership industry trends, such as from ASAE and CESSE, and report back with insights and trends.
- Other duties as assigned.
Supervision:
- Does not supervise others.
Qualifications
- Bachelor’s degree in marketing, communications, business, or a related field.
- 3–5 years of experience in membership services, marketing, or related roles within an association or nonprofit setting.
- Experience with a membership organization that offers corporate membership is preferred.
- Strong analytical skills with the ability to assess campaign effectiveness and membership trends.
- Proficiency in digital marketing strategies, including content marketing, SEO, social media, and email marketing.
- Excellent written and verbal communication skills with experience crafting marketing materials and the ability to connect a variety of audiences by crafting compelling marketing copy for numerous formats.
- Experience in physical and digital event coordination and on-site membership engagement.
- Strong knowledge of industry membership engagement and growth strategies and trends
- Exceptional written and verbal communication skills (including editing and proofreading), with the ability to connect a variety of audiences by crafting compelling marketing copy for numerous formats.
- Familiarity with community management and fostering member engagement in online forums or platforms such as Higher Logic.
- Experience managing cross-functional programs or projects, and organizing and prioritizing numerous tasks and projects in order to meet deadlines.
- Dedication to continuous learning, professional development, and innovation, actively seeking opportunities to enhance skills and contribute to the advancement of the organization.
- Proficiency in MS Office, Adobe, Google Suite, and online meeting platforms like Zoom is essential. Strong knowledge of systems such as iMIS, Asana, HubSpot, Google Analytics, and CRMs, and Marketing Automation software. The ability to quickly adapt to new software and systems is required.
- Initiative, critical thinking, creativity, analytical reasoning, and effective process management.
- Ability to work both independently and collaboratively, with a professional demeanor and the capacity for mature judgment in interactions with all levels of society members, staff, and external contacts.
- The highest ethical standards and strong commitment to upholding GSA’s scientific integrity initiatives and RISE policies are required.
Why Join GSA?
- Be part of a mission-driven organization advancing geoscience education and research.
- Lead impactful initiatives across publishing, community engagement, and e-commerce.
- Work in a collaborative, supportive, and innovative environment.
- Enjoy a flexible work schedule with hybrid and remote options.
Working Environment / Physical Activities
- Extensive computer work (six or more hours per day).
- Multiple projects and deadlines that create a demanding work environment are standard.
- GSA has offices in Boulder, Colorado, and Washington, D.C., and has a FlexFirst policy for remote and hybrid work, ensuring productivity and work-life balance.
- Travel: Requires occasional national and potential international travel.
The opportunity is a full-time, exempt, flexible position with a desired base in the Boulder, CO Headquarters with a Hybrid work schedule. The annual salary range is $55,000 - $70,000. GSA provides excellent benefits, including medical, dental, and PTO, which include paid holidays, life insurance, 403(b) retirement, and opportunities for professional development. Additional recognized time off includes Juneteenth and Indigenous Peoples Day in 2025.
If you are interested in this position, please review the full job description and submit a cover letter and resume to resumes@geosociety.org. Please note “Marketing Membership Specialist“ position in the subject line. The anticipated start date is July 7, 2025.
Interested candidates are strongly encouraged to apply immediately. This posting will close on June 5, 2025.
GSA is committed to creating and maintaining a workplace where all employees have an opportunity to participate and contribute to the business's success and are valued for their skills, experience, and unique perspectives. This commitment is embodied in organizational policy and the way we do business at GSA, and it is an important principle of sound business management.
Equal Opportunity Employer: minority/female/disability/veteran.