This role is responsible for driving associate member growth, improving associate member engagement and retention, managing sponsorships, and overseeing the Annual Convention Product Show. The position works closely with SMACNA leadership, internal departments, associate members, premier partners, vendors, and exhibitors to ensure a high-quality member and sponsor experience.

Key Responsibilities

Recruitment & Development

• Prospect, recruit, and qualify potential Associate Members
• Build and manage a robust prospect pipeline and prepare reports for SMACNA leadership
• Clearly communicate the Associate Member value proposition, tiers, and benefits
• Ensure all applicants meet SMACNA Associate Member eligibility requirements
• Maintain knowledge of the industry and Associate Member competitive landscape
• Process new applications accurately and in a timely manner
• Manage the full onboarding process for new Associate Members
• Process invoices and coordinate with Accounting to process payments
• Collaborate with Marketing to promote new Associate Members through the website, publications, and other channels

Program Management

• Serve as the primary point of contact for Associate Members, handling inquiries, issue resolution, and regular engagement
• Manage and execute fulfillment of Associate Member benefits (e-newsletters, webinars, product show participation, etc.)
• Coordinate and manage all logistics for the Annual Product Show, including RFPs, sponsorships, exhibitor kits, and digital marketing
• Track and report program metrics, including revenue, participation, and membership counts
• Manage Associate Member renewals, including payment monitoring, follow-up, and coordination with Accounting
• Maintain accurate and up-to-date Associate Member records in NetForum
• Lead Premier Partner contract negotiations and ongoing communications

Product Show Management

• Responsible for managing all aspects of the Annual Convention Product Show
• Oversee RFPs, vendor selection, and contract negotiations
• Serve as the primary liaison for exhibitors, managing applications, booth assignments, floor plans, exhibitor kits, and signage
• Develop and execute product show marketing and promotional communications
• Collaborate with the Meetings Team and Housing/Registration teams on logistics, scheduling, and the Product Show Breakfast
• Produce post-event and ongoing reports covering sales, marketing, registration, and housing data

Sponsorship Management

• Manage sponsorship opportunities across multiple SMACNA events
• Design and execute sponsorship marketing campaigns targeting prospects and Associate Members
• Draft, negotiate, and manage sponsorship agreements and contracts
• Process invoices and coordinate with Accounting on payments
• Manage and coordinate sponsor signage and materials according to sponsorship packages
• Work on-site with the SMACNA Meetings team and hotel staff to ensure proper execution of all sponsorship deliverables