Founded in 1873, having celebrated its 150th anniversary in 2023, Massachusetts College of Art and Design (MassArt), is the nation's first and only independent, free-standing public college of art and design in the country. MassArt is an inclusive community of thinkers, doers, makers, educators, innovators and leaders striving to shape the future through art and design. We've spent 150 years demonstrating the truly amazing things that happen when a world-class art and design education is an option for every deserving student. Located in Boston's hub of arts and culture along the Avenue of the Arts, MassArt enrolls 2,000 students and offers a comprehensive range of undergraduate and graduate degrees in 18 disciplines, as well as continuing education and youth programs.  

MassArt strives to be a model of diversity and inclusion; the campus community reflects the layers of cultural and self-identity that proudly make up our region, nation, and world. We build effective partnerships with co-workers throughout the College by freely sharing appropriate information and providing assistance to all and maintain an environment that is welcoming to persons of all backgrounds, nationalities, and roles.

Job Description:

Position Summary:

Union Affiliation: This position is governed by the APA Collective Bargaining Agreement

Hours: 37.5

Salary Range: $60,0000-$68,000 commensurate with experience.

The Marketing Specialist, Enrollment Marketing, is a new and integral member of MassArt's MarCom team. This is a collaborative role reporting directly to the CMCO, and responsible for planning, implementing, and managing strategic marketing and communications projects that help drive both undergraduate, graduate, and continuing education program admissions and enrollment. With a strong understanding of the creative process and the unique value of art and design education, the Marketing Specialist develops multi-channel campaigns?including social media and digital initiatives?that connect authentically with prospective students and their families throughout the enrollment lifecycle.

Key Responsibilities:

Strategic Marketing:

• Develop, execute, and evaluate integrated marketing strategies that highlight MassArt's programs, people, and campus culture to support enrollment goals.
• Collaborate closely with Admissions, Alumni, and academic departments to ensure messaging is aligned with MassArt's mission and the distinctiveness of a public institution of art and design.
• Leverage audience insights, market trends, and knowledge of the art and design industry to shape campaign approaches.

Project Management:

• Lead and manage marketing projects from concept through execution, ensuring timely, high-quality, and on-brand deliverables.
• Coordinate with Admissions and other internal partners, as well as external agencies and vendors as needed.
• Track project timelines, budgets, and deliverables; proactively communicate updates and resolve challenges.

Digital and Social Media:

• Develop and implement digital campaigns across multiple channels (paid and organic social, email, web, and digital advertising) with a focus on engaging prospective art, design, and art education students at all levels.
• Grow MassArt's presence on key social media platforms (Instagram, Facebook, LinkedIn, X, etc.) by curating visually engaging, creative content that resonates with future artists, designers, and makers.
• Monitor, analyze, and report on digital engagement and campaign effectiveness throughout the funnel; adapt strategies based on insights and analytics.

Content Creation and Storytelling:

• Partner with Admissions, Alumni, students, and other college stakeholders to produce compelling stories that showcase MassArt's vibrant community, innovative programs, and impact in the creative economy.
• Develop content that reflects the diversity and creativity of the MassArt experience, elevating student, faculty, and alumni voices.
• Ensure consistency and authenticity of brand voice and visual identity across all channels.

Requirements:

• Bachelor's degree in marketing, communications, arts administration, or a related field; master's degree a plus.
• 3+ years of professional experience in marketing, with at least 1-2 years in higher education admissions, enrollment management, or the arts strongly preferred.
• Demonstrated success managing integrated marketing campaigns, including digital, social, and email marketing.
• Understanding of creative communities and the unique value proposition of an art and design college.
• Strong project management and organizational skills, with the ability to manage multiple projects and priorities.
• Excellent written, verbal, visual, and interpersonal communication skills.
• Proficiency with digital marketing platforms (e.g., content management systems, social media management tools, analytics dashboards).
• Collaborative mindset.

Preferred Qualifications:

• Experience with CRM systems, enrollment marketing automation, or higher education admissions marketing.
• Familiarity with the art and design industry, creative trends, and the higher education landscape.

Additional Information:

 Please note MassArt:

• Does not support employment-based visa sponsorship or non-student exchange visitor visa sponsorship.
• Is not an E-Verify institution.

Selected candidates must be eligible to work in the US at the time of employment, complete all onboarding tasks including a Criminal Offender Record Information (CORI) and Sex Offender Registry Information (SORI) background review and provide proof of eligibility to work in the US by completing the Form 19, Immigration Reform and Control Act of 1986.

You are required to show proof of your identity and employment eligibility within three (3) days of the start of your employment. You will not be authorized to work in any capacity until all paperwork has been completed. For a list of all acceptable documents please click here.

Comprehensive Benefits (does not apply to contractor/student positions):
When you embark on a career with the Commonwealth, you are offered an outstanding suite of employee benefits that add to the overall value of your compensation package. We take pride in providing a work experience that supports you, your loved ones, and your future.
Want the specifics? Please click here to view MassArt Benefits.

MassArt provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, genetic information, pregnancy or a pregnancy-related condition, or membership in any other legally protected class.

MassArt complies with all applicable federal, state and local laws governing nondiscrimination in employment in every location in which the college operates. This policy applies to all terms and conditions of employment.

Please submit your resume and cover letter

About Massachusetts College of Art and Design

Colleges of the Fenway is a collaborative effort of five neighboring Boston-based colleges in the Fenway area. This collaboration was created to add value to student academic and social life while seeking innovative methods of investing in new services and containing the costs of higher education. Collectively, the colleges represent more than 12,000 undergraduate students, comprising 16.2% of the total Boston population of undergraduates attending four-year colleges, more than 700 full-time faculty, and 2,300-course offerings.

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