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Assistant Director - Marketing & Fan Experience
Georgia Institute of Technology
Application
Details
Posted: 16-Jul-25
Location: Atlanta, Georgia
Type: Full-time
Sector:
Collegiate Sports
Required Education:
4 Year Degree
Internal Number: 287856
The Assistant Director of Marketing & Fan Experience will be an essential member of the department's external affairs staff with an emphasis on coordinating and executing a wide array of tasks necessary to support the Georgia Tech Athletics fan experience, promotional activities and sponsor integration for assigned sports in a highly collaborative environment. This position will serve as the primary marketing contact with supervision and management of all marketing and fan experience efforts and initiatives for assigned Olympic sports and student programs.
Responsibilities
Oversee and plan marketing and in-game production activities for assigned sports.
Lead, manage and supervise the student internship program; assist in managing graduate student position.
Collaborate and support community and fan development programs to increase community fan base.
Lead and manage the "junior jackets" youth fan program and events.
Collaborate and support on-campus and student fan development programs to increase campus fan base.
Perform other job-related duties as assigned.
Required Qualifications
Educational Requirements Bachelor's Degree in Marketing, Sports Management, or a related field, or an equivalent combination of education and experience
Required Experience One or more years of job-related experience developing and implementing collegiate athletics marketing programs
Preferred Qualifications
Preferred Experience Experience marketing sports and developing and implementing sponsor-related promotional activities. Experience in directing, scripting, and developing public address announcements for sporting events. Experience managing student workers at athletic events. Experience working with marketing rights holders. Thorough knowledge of the ticket sales process.
Knowledge, Skills, & Abilities
ABILITIES
This position requires lifting, pushing, or pulling 25 lbs or more of promotion material as needed.
Ability to work outside of typical business hours as need, potentially including but not limited to evenings, weekends, and holidays.
The ability to work in outdoor venues.
KNOWLEDGE - RELATED SPECIALIZED KNOWLEDGE and SKILLS:
Knowledge of athletic marketing and promotions, ticket sales, and in-game management
Event and game management experience
Experience managing a budget
Possesses analytical skills and data-driven thinking
Strong writing, editing, and proofreading skills
Some supervisory experience preferred
Ability to balance multiple projects and deadlines simultaneously
Located in Atlanta, Georgia, the Georgia Institute of Technology is a leading research university committed to improving the human condition through advanced science and technology. There is no doubt that Georgia Tech stands out as a distinctively different kind of university, one that is eagerly encouraging and developing the revolutionary technologies of the 21st century. Equipped with the extremely rich resources of an outstanding student body and faculty; strong partnerships with business, industry, and government; and support from alumni and friends, Georgia Tech is designing a future of global preeminence, leadership, and service.