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Director of Marketing and Communications
The Lexington School
Application
Details
Posted: 26-Jun-25
Location: Lexington, Kentucky
Type: Full Time
Salary: Commensurate with Experience
Preferred Education:
4 Year Degree
SUMMARY
The Lexington School is seeking a dynamic and strategic Director of Marketing and Communications to lead and implement a comprehensive plan that advances the school’s mission and strategic priorities. This individual will oversee all internal and external communications to ensure clarity, consistency, and alignment with the school’s values and goals.
Reporting to the Head of School and working in close partnership with the Admission and Development teams, the Director will play a key role in telling The Lexington School’s story to a wide range of constituents and the broader community.
The Salary range is competitive and commensurate with experience and qualifications.
Develop and implement an annual, integrated marketing and communication plans that ensure consistent, timely, and strategic messaging for internal and external audiences.
Partner with the Head of School, Admissions, and Development teams to support and advance institutional goals through strategic marketing and communication initiatives.
Act as the school’s lead brand ambassador, ensuring all communications reflect and reinforce the mission, vision, and values of The Lexington School.
Oversee all aspects of the school’s digital presence, including website strategy and content, email communications, and social media to maximize engagement and visibility.
Manage photography, videography, working with freelance vendors or coordinating in-house production, to capture and showcase life at The Lexington School.
Guide and maintain editorial standards and voice across platforms, ensuring consistency in tone, and messaging.
Monitor analytics and performance metrics to inform strategy and improve reach and effectiveness.
Support school events with promotional strategies and on-the-ground coverage.
Manage a comprehensive crisis communication plan in partnership with school leadership, ensuring preparedness and clarity during emergency situations or sensitive issues.
WORK ENVIRONMENT
This job operates in a professional school environment, both indoors and outdoors.
Essential Physical Requirements, such as standing or sitting for long periods of time, typing, climbing, lifting, bending, pushing, pulling, up to fifty (50) pounds maximum.
Occasional evenings and weekend work will be required.
Emergency staff designations, such as leading or directing students during emergency drills and real emergency events may be required.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, Responsibilities, and activities may change at any time, with or without notice, to meet the needs of the school.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, in accordance with the Americans with Disabilities Act (ADA).
The Lexington School is dedicated to the principles of equal employment opportunity and does not discriminate in the terms, conditions, benefits, practices, or opportunities for employment on the basis of race, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, religion, age, nation origin, disability, veteran’s status, or status as a smoker or non-smoker, or any other basis protected by applicable federal, state, or local law.
Qualifications
Bachelor’s degree in communications, marketing, web design or related field preferred.
A minimum of three years of professional experience in communications, marketing or a related field is preferred.
Strong problem-solving skills and a collaborative, all-hands-on-deck mindset- especially under pressure- is required.
Excellent written, verbal, organizational, and interpersonal communication skills required.
High level of cultural competence and demonstrated commitment to working with individuals from diverse background is required.
The Lexington School is committed to leadership in education and a culturally diverse faculty and staff. The school seeks applications from candidates who will contribute impactfully to an environment in which all individuals are valued and encouraged to be their best. The Lexington School is an equal opportunity employer. Employment decisions are based on merit, ability, and qualifications. The Lexington School does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.
The Lexington School is recognized as the #2 best private elementary school in the nation by The Best Schools organization. It is located in Lexington, Kentucky. A growing and thriving community, Lexington is home to the University of Kentucky, Transylvania University, and many national businesses and medical headquarters. Known for high tech, higher ed, health care, and horses, Lexington and surrounding areas offer an excellent quality of life.