University Communications, the central news and content hub for UW-Madison, is seeking a talented and versatile marketing and communications strategist.
This position will develop, coordinate, and execute communication and marketing efforts in support of UW-Madison's Government Affairs, Strategic Partnerships, and Industry Engagement teams, while assisting with other University Communications and University Relations priorities. The role acts as a marketing and communications liaison to multiple teams, oversees complex projects, creates messages and content, manages social accounts and websites, pitches in on public relations and press outreach, assists with light news writing on key administrative priorities, coordinates stakeholder outreach and more.
The ideal candidate is a well-rounded, strategic, collaborative partner who can help us showcase UW-Madison's profound impact on the state and world.
Develops and drafts communication content and assists in the execution of the communications strategy in support of unit communication goals.
10% Monitors reach and effectiveness of communication campaigns, projects, and initiatives
10% Plans editorial content according to established goals and objects
20% Communicates with stakeholders to verify requests and identify editorial resources
25% Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns
15% Provides project management and execution of communications programs, initiatives, and tactical plans
10% Segments audiences, identifies marketing opportunities, evaluates strategies, integrates and implements marketing tactics, and measures marketing program results.
10% Serves as marketing and communication liaison for Strategic Partnerships, Government Relations, and Industry Engagement offices.
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
- Three (3) years in a professional marketing or communications role
- Experience engaging and communicating with public officials and/or a strong business to business marketing/PR background - Demonstrated ability to develop and execute strategic communication and marketing plans that support brand strategy. - The ability to conceive, propose, research, and create content, materials, speeches, or stories that demonstrate impact. - Strong time-management, project management and organizational skills and the ability to handle multiple projects in a deadline-driven, detail-oriented environment. - Experience using social media tools as part of a marketing and communication strategy. - Familiarity with basic website editing within a content management system. - Ability to cultivate effective relationships and work collaboratively across a large, decentralized organization. - Basic familiarity with Adobe Creative Suite, email marketing platforms and performance analytics. - Familiarity with modern marketing and communication tools, trends and best practices, and the desire to stay up to date on their evolution. - The ability to work pragmatically towards organizational goals with diverse teams, with diverse perspectives. - Desire to support the mission and priorities of higher education and UW-Madison. - Ability to exercise independent judgment, meet deadlines and carry out assigned duties.
This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.
Appointment Type, Duration:
Minimum $65,000 ANNUAL (12 months) Depending on Qualifications Employees in this role can expect a generous benefit package through UW System, including more than 5 weeks of paid time off every year, participation in the Wisconsin Retirement System pension plan, 403(b) and 457 plans, health insurance, paid professional development opportunities, a flexible workplace environment and more. Learn more at https://hr.wisc.edu/benefits/.
The successful candidate will be responsible for ensuring eligibility for employment in the United States on or before the effective date of the appointment. University sponsorship is not available for this position.
How to Apply:
Please click the "Apply Now" button above to create (or update) a UW-Madison Jobs profile. You will be asked to upload a cover letter and resume highlighting your experience and skills as they relate to the listed qualifications for this position.
Kory Breuer firstname.lastname@example.org 608-264-3551 Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )
A022470-GENERAL SERVICES/VC FOR UNIV RELATIONS/COMM
The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The University of Wisconsin–Madison has been a catalyst for the extraordinary since its founding in 1848. Our students, staff, and faculty partake in world-class education and conduct prolific research that solves real-world problems. Our guiding principle is the Wisconsin Idea, a commitment to outreach that creates a better future for our state, our nation, and the world. We value the contributions of each person and recognize that diversity is a source of strength, creativity, and innovation.