Marketing & Branding Lead (Continuing Legal Education Programs)
University of Southern California (USC)
Location: Los Angeles, California
Internal Number: REQ20111743
The University of Southern California (USC), founded in 1880, is located in the heart of downtown LA and is the largest private employer in the City of Los Angeles. As an employee of USC, you will be a part of a world-class research university and a member of the âTrojan Family,â which is comprised of the faculty, students, alumni and staff that make the university what it is.
As a member of the USC Gould School of Lawâs Communications Office, the Marketing and Branding Lead for Continuing Legal Education (CLE) Programs plays a vital role in the success of our CLE department by leading various digital campaigns to promote conferences and grow the exposure of the programs. The Marketing and Branding Lead is responsible for a range of duties, including: day-to-day communications and marketing operations; visual branding and consistency; content development for web, social media, email, online and video projects; supporting staff leadership in the planning, executing, and tracking of promotional efforts; and supporting the administration of signature CLE programs, among other important roles. Successful candidates will be highly organized, detail oriented, deadline driven, able to balance short-term requests and ongoing projects, and able to think strategically and analytically to improve processes and develop solutions. Â The Marketing and Branding Lead will report to the Director of Strategic Communications.
Digital Communications and Marketing:
Administers day-to-day communications/marketing operations to support CLE initiatives
Supports staff leadership in the planning, executing, and tracking of promotional efforts such as targeted emails, event materials, social media, and ad campaignsÂ
Creates email marketing templates for CLE events and programs
Manages website content
Develops, produces, and distributes content calendar for various channels
Coordinates and plans marketing campaigns, including copy, scheduling, and list management
Monitors analytics for strategy effectiveness
Researches competitive programs and industry-specific opportunities for program promotion to stay apprised of current trends to inform ongoing strategiesÂ
Assists in the administration and forecasting of marketing budget, with staff leadership
Visual Branding and Identity:
Assesses content for appropriate use of official logos on CLE materials and partnersâ materialsÂ
Monitors for consistency in brand identity and tone across all products, platforms, and channels
Designs promotional graphics, marketing materials, and event flyers; experienced in graphic editing platforms
Assists with photo/video editing process; familiar with video editing principles and platforms
Identifies and organizes visual assets for project-based and departmental purposes
Collaborates, manages, and maintains relationships with external partners and sponsors
Provides event support for signature CLE programs
Creates content for day-to-day posting across channels, as well as targeted paid campaigns
Coordinates comprehensive content calendar across channels
Evaluates analytics to determine more effective strategy
Monitors trends to identify best practices
Additional Communications Responsibilities:
Assists with proofreading and editing materials
Assists with copywriting (for news, web, print, video, social content, and other projects)
Contributes occasionally photography assignments
Attends and participates in meetings to represent Gould and gather/present information
3+ years of experience in digital marketing and communications with increasing responsibilities related to content creation and strategy development
Hands-on experience in carrying out online advertising, social media and email campaigns, including LinkedIn, Twitter, Facebook, Instagram, and Google AdWords
Advanced skills in copywriting and copyediting for web, news, social media, and marketing collateralÂ
Advanced skills in design and photo/video editing, using tools including Photoshop, InDesign, Premiere Pro and Canva
Experience with managing website contentÂ
Adept at working on projects individually and collaboratively
Preference will be given to candidates with knowledge of the legal industry and/or fundraising
Ability to meet various deadlines
Ability to balance short-term and long-term priorities
Ability to think strategically, analytically to maximize process efficiencies and develop solutions
A bachelorâs degree in marketing, communications, or a relevant field; graduate degree is preferred
ATTENTION: Â Applicants must upload a cover letter and a resume to be considered for this position.
Equity, diversity, inclusion, opportunity and access are of central importance to the Gould School of Law (Gould). Â Gould holds a unique position in society, and within the university, as every aspect of these principles are influenced by and can be protected through legal rules and institutions. Â At Gould, we are proudly committed to maintaining a community in which each person respects the rights of others to live, work, and learn in peace and dignity, to be proud of who and what they are, and to have equal opportunity to realize their full potential as individuals and members of society.
Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum educationMinimum Experience: 3 years, Combined education/experience as substitute for minimum experienceMinimum Field of Expertise: Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills.
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.