UCSC Statement UC Santa Cruz is a public university like no other in California, combining the intimacy of a small, liberal arts college with the depth and rigor of a major research university.
Initial Review Date (IRD) UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.
Initial Review Date (IRD): 08-30-2021
Dept Marketing Statement The Office of Undergraduate Admissions generates, reviews, and processes in excess of 67,000 applications and serves approximately 38,000 campus visitors each year. The office has 44 career staff FTE, 45-50 part-time/temporary staff, and 150 student staff. Staff work locally and regionally throughout California and the nation.
The office is part of Enrollment Management, which includes Financial Aid and Scholarships, Orientation and Undergraduate Admissions. Enrollment Management is part of the multi-faceted academic Division of Undergraduate Education. Undergraduate Admissions, Enrollment Management and Undergraduate Education work closely with select Academic Senate committees.
Since its founding in 1965, the University of California, Santa Cruz, has grown from 652 students to nearly 19,000 students (2017-18) and earned international distinction as a world university with high-impact research, ranking 3rd in the world for research influence by Times Higher Education, and among the top 50 universities in the world, according to the U.S. News and World Report 2017 Best Global Universities rankings.
A campus with world-class facilities and one of the most visually spectacular settings in higher education, UC Santa Cruz offers rigorous academic programs and cutting-edge research opportunities. At the core of our progressive educational approach are our 10 distinctive residential colleges, which organize the campus into smaller living/learning communities. For more information, please visit: https://admissions.ucsc.edu/
The Marketing Specialist will use their skills as a seasoned, experienced marketing professional to perform the full range of marketing, including: strategic planning, tactical execution, and ROI analysis. This will include designing, coordinating and executing a 360-degree promotion strategy for virtual and in person events targeting internal and external audiences across multiple platforms. Duties will also include the development of materials and products designed to raise awareness of Admissions programs and offerings.
The candidate will work closely with the Assistant Director of Marketing and Communications and a team of Marketing and Communications staff and students, as well as other managers within Undergraduate Admissions, to develop, implement and facilitate lead generation tools and efforts. This includes the development of prospective student funnels, including website landing pages, social media campaigns, drip email campaigns; tracking and measuring inbound inquiries; population and maintenance of content and messaging on paid digital marketing partner platforms; and development and monitoring of queries in our social listening tool.
The Marketing Specialist will implement and optimize our reporting strategy gathering data from Google Analytics, our CRM platform, our social listening tool and social media measurement platform to tell the story of our marketing outbound efforts, inbound inquiries, and their impact. The candidate will also analyze these reports extracting strategic insights and summarizing findings for the internal marketing team, and broader leadership audiences.
The Marketing Specialist will work independently and collaboratively to apply their skills as a seasoned, experienced project management professional to plan and track marketing projects from start to finish. This includes integrating stakeholder feedback, managing the budget and milestones, and ensuring on-time delivery. The incumbent will have a full understanding of project management frameworks and methods, relevant policies and procedures to resolve a wide range of issues. Demonstrates competency in selecting methods and techniques to obtain desired outcomes for projects of diverse scope, size, impact and budget.
The Marketing Specialist will be responsible for the developing, implementing and maintaining an Undergraduate Admissions integrated editorial calendar reflecting the timeline and deployment of messages for all marketing channels. The candidate will develop an internal communication strategy to share the integrated editorial calendar with Undergraduate Admissions and other relevant partners to solicit engagement and alignment. This position will also be called to assist with copyediting for a variety of materials ensuring accuracy, stylistic consistency, logic, organization of ideas and thematic emphasis for specified target audiences. They will recommend content and layout, edits, and coordinate the production of a variety of printed and online materials for use in a variety of different platforms. They will be trusted to provide the final review of materials before they are published for the general public.
Pay, Benefits, & Work Schedule Salary Information: $66,300 - $68,000/Annually. Salary commensurate with skills, qualifications and experience.
Job End Date: 9/30/2023 with possibility of extension
Work Location: UC Santa Cruz Main Campus
Union Representation: None
Job Code Classification: MARKETING SPEC 3 
Job Duties 25% - Applies professional project management and marketing concepts, department / unit and campus policies and procedures to design, coordinate and manage promotional strategies and tactics to promote awareness of Admissions programs and campus resources to multiple target audiences.
25% - Develops prospective student funnels, including website landing pages, social media campaigns, drip email campaigns; tracking and measuring conversions, performing cost analysis, and extracting insights to guide department efforts.
25% - Coordinates design, production and distribution of publications and other promotional materials, including internet or web materials, press releases, advertisements, catalogs, brochures, flyers, signage, A / V presentations, displays, exhibits, etc. Also gathers, analyzes, and prepares project plans, including approaches, trends, sources and uses.
10% - Develops, implements and maintains an integrated Undergraduate Admissions editorial calendar guiding the messages for all marketing channels including website, email, social media, publications, etc.
10% - Performs copy editor functions, ensures clarity, organization, accuracy, style, and quality of work across various mediums.
5% - Establishes and maintains contacts with internal and external marketing professionals and vendors; e.g., artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, etc. Coordinates advertising placement and schedules.
Knowledge of design, brand development, digital communication media, including content/customer relations management systems, social media and relevant web applications along with strong understanding of industry best practices.
Understanding of organizational processes, procedures, and applicable rules and regulations for digital/print communication.
Demonstrated experience developing clear, lively, engaging and compelling copy that appeals to diverse populations- including historically marginalized communities, including thorough knowledge of the fundamentals of writing, grammar, syntax, style and punctuation.
Thorough understanding of the ideas and principles behind Inbound/outbound marketing, including when and how to use specific channels such as blogging, social media, search engine optimization, eBook/white paper/video content creation, website updates, email marketing, and others.
Requires basic knowledge of project management principles, theories, and concepts.
Thorough analytical and written communication skills.
Ability to work independently with minimal supervision, seek clarification when needed, organize and prioritize projects and meet deadlines.
Ability to research, digest, and extract insights from complex topics to share with a variety of target audiences.
Bachelor's degree in related area and / or equivalent experience / training.
Strong knowledge of current affairs, and issues in higher education. and how digital communication can effectively convey and advance the message to various audiences.
Selected candidate will be required to pass a pre-employment criminal history background check.
Ability to work occasional evenings and weekends.
Safety Statement All UCSC employees must know and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.
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EEO/AA The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
To ensure review of application materials by the hiring unit, they must be submitted on or before the initial review date (IRD) via the Staff Employment Opportunities web site; https://jobs.ucsc.edu. A computer is available at the UC Santa Cruz Staff Human Resources Office located at Scotts Valley Center. The Scotts Valley Center is located at 100 Enterprise Way, Suite E100, Scotts Valley, CA 95066. To learn more or to request disability accommodations, call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service at 800-735-2922. UC Santa Cruz is an Equal Opportunity Employer.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
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