Career Center

Job Opening ID: 25345

Reports To: Marketing Director

Working Title: Senior Marketing Manager

Department: Strategic Communications

Bargaining Unit: 99

FLSA: Exempt

Payroll Job Code: 007555

Job Location: UCI Campus- Irvine

Percent of Time: 100%

Work Schedule: M-F 8-5

Employee Class: Career

Position Summary:

The Office of Strategic Communications & Public Affairs advances UCI's reputation, mission, priorities, and values through an integrated communication approach that includes the following:

Under the direction of the Director of Marketing and in close coordination with other Strategic Communications & Public Affairs staff, the Senior Marketing Manager is responsible for the execution of communications and marketing activities that drive greater constituent engagement and other objectives while enhancing UCI's reputation as a globally respected institution and community leader. The position requires a roll-up-the-sleeves professional who is a confident decision-maker with a deep understanding of influential storytelling. Managing and prioritizing multiple projects effectively is part of the daily routine. Strong interpersonal and communication skills are necessary, as this position is highly collaborative and must articulate new concepts and ideas verbally and in written communications. The position oversees content development and quality control, including maintaining consistency within brand guidelines. They meet with various campus constituencies to evaluate, strategize, and complete communications/creative briefs to begin the process of executing projects. Uses advanced marketing concepts to help create, develop, implement, and manage comprehensive promotional marketing and marketing strategies/plans, including assisting short and long-range strategic planning. Responsibilities include comprehensive promotion and advertising and/or market research activities. Projects and/or programs are typically complex and require a high degree of technical marketing expertise. Exercises judgment in selecting methods, techniques, and evaluation criteria for obtaining results.

Compensation Range:

Commensurate upon experience

Department Website:

Required:

10+ years of experience

Bachelor's degree in Business, Marketing, Communications, or similar field.

Strong background in advertising agency management.

Advanced analytical and research skills.

Advanced knowledge of marketing principles, concepts, techniques, and applications relevant to the field of promotion and advertising.

Proven knowledge and experience in using digital marketing channels to drive performance goals, including organic and paid social media, search, display, programmatic, etc.

Able to direct A/B testing in digital marketing, analyze results and provide recommendations for optimization. Strong project management skills in a fast-paced, cross-functional team environment, with the ability to effectively handle time-critical issues.

Mastery of project conceptualization, creation, execution, and evaluation.

Advanced skills in developing, designing, and implementing creative promotional and advertising strategies.

Able to develop and execute communication and marketing projects that advance institutional priorities; expertise in connecting strategic communication efforts with the goals of a large, complex enterprise.

Ability to convey concepts to creative and production teams such as graphic designers, web designers, photographers, videographers, digital strategists, and printers.

Demonstrated understanding of and skill in developing complex communication and marketing programs as well as branding campaigns.

Demonstrable experience in developing effective advertising and marketing plans that drive success, based on metrics and performance data, including digital and offline channels. Knowledge and ability to implement multiple communications strategies, tools, platforms, and opportunities including those in digital and social media, and traditional media, collateral development, internal and executive, and web and interactive.

Thorough understanding of effective integrated communications, with a focus on leveraging a variety of media, creative solutions, and channels to develop compelling stories.

Understanding of how an organization's brand strategy can be translated into communications solutions utilizing narrative, visuals, interactive tactics, and various channels.

Ability to translate story telling into effective marketing messaging and copy writing for advertising. Advanced written, visual, interpersonal communication and political acumen skills.

Exceptional writing, proofreading, and editing skills for traditional and digital marketing/advertising assets.

Strong interpersonal skills, with experience working with cross-disciplinary teams and executives.

Good communication, persuasion, and presentation skills.

Ability to think strategically, conceptualize and implement related short- and long-term goals and priorities.

Ability to interpret needs, objectives, and direction from multiple sources of input.

Ability to work both independently and with a cross-functional team with confidence.

Preferred:

Skill in mentoring less experienced staff.

Advanced knowledge of the campus, including its achievements, mission, goals, vision, objectives, and infrastructure.

Skill in print purchasing and print management.

Advanced knowledge of applicable campus policies and state and federal laws pertaining to marketing and advertising issues and concerns and other related policies or laws.

Advertising agency experience a plus.

Advanced knowledge of the campus product lines and services.

Special Conditions Required:

May be required to work beyond Monday through Friday, 8:00 a.m. - 5:00 p.m. schedule in order to accommodate the operational needs of the office.

Final candidate subject to background check. As a federal contractor, UC Irvine is required to use E-Verify to confirm the work status of individuals assigned to perform substantial work under certain federal contracts/subcontracts.

The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.

UCI provides reasonable accommodations for applicants with disabilities upon request. For more information, please contact Human Resources at (949) 824-0500.