An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.
Equal Opportunity Employer – minority/females/veterans/disability/sexual orientation/gender identity.
Medford, Massachusetts
Posted: 12-May-22
Location: Medford, Massachusetts
Salary: Open
Internal Number: 17252
The Office of University Communications and Marketing (UCM) has overall responsibility for marketing and brand management, media relations, and content, producing various print and web publications and communications for the university. The office optimizes the coordination of strategies and programs for these areas. The Marketing and Branding group reports up to the VP of Communications and Marketing and produces a wide range of print and digital marketing – from event invitations to integrated marketing campaigns – across all schools and university-wide campaigns. The group oversees the university’s marketing strategy, brand messaging, visual identity, and directs marketing and lead-generation campaigns to support awareness, enrollment, and fundraising efforts.
The Senior Director leads the design, production, and marketing systems teams to maximize design and digital solutions that help meet university and school revenue goals across enrollment and advancement, engage current audiences to deepen their affinity with Tufts, and identify new audiences to grow overall brand awareness and interest in Tufts’ offerings. A senior manager on the marketing and branding team, the Senior Director works closely with the UCM leadership team to improve processes, develop creative solutions, and drive the future success of marketing and communications efforts.
Essential Functions:
Basic Requirements:
Preferred Qualificiations:
An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.
Equal Opportunity Employer – minority/females/veterans/disability/sexual orientation/gender identity.