The Windward School is currently seeking an Associate Director of Marketing & Communications to partner with the Director of Marketing & Communications in leading the digital brand positioning, marketing, and communications. The Associate Director will innovate and recommend strategies and tactics across an array of departmental initiatives aligned with the mission, DEIB commitments, and objectives of Windward.
In a fast-paced MarCom department and organization, the Associate Director will work independently and as a leader of projects and teams to support the delivery of high quality, strategic content across communications channels/deliverables including: social media, blogs, websites, portals, emails, presentations, collateral, video, advertising, public relations, publications, surveys, policies, and more.
The Associate Director will leverage exceptional written and verbal communications skills and will have a strong attention to detail and strong problem-solving skills. To support the marketing and communications department’s strategic priorities, the Associate Director will identify, innovate, and deliver content across digital and traditional communications channels. With targeted audiences in mind, the Associate Director will tell stories from our community through multimedia channels. As a leader of digital channels, the Associate Director will keep abreast and train others proactively on best practices and new media.
The Associate Director will act as the primary editor and lead project manager in the conception, content creation, and execution of 4 annual publications. This includes leading schedules and budgets, as well as internal teams, design agencies, writers, and mailhouse. The Associate Director will also be a contributing copywriter to these pubs.
Project management, flexibility, multi-tasking, and organizational skills will be used rigorously in this role. A commitment to collaboration, team work, and agency management will be valuable. The work will be driven by goals around awareness-building, enrollment, family/alumni relations, fundraising, and more. The Associate Director will have a significant role in crisis/emergency communications as they arise and will make regular updates, across an array of digital channels, to inform and support the extended Windward community.
The Associate Director will serve as client service liaison to several as assigned internal teams (i.e. Development), managing project timelines, ensuring timely project completion, and communicating status updates and clear expectations for project execution.
Qualified candidates should not only have the experience and expertise listed but also should:
Have a deep understanding of and a passion to support The Windward School’s mission
Display a proven commitment to diversity work and fostering an inclusive culturally competent school environment
Duties and Responsibilities
Steward Windward’s editorial and brand standards, ensuring brand consistency and integrity of the school’s communications.
Stay informed on marketing and communications best practices and leverage them to optimize outcomes. Train others proactively.
Develop and create a range of strategically driven, high-quality digital media projects, including the conception, execution and delivery of website content, video content, graphic design, and messaging for social media, and other creative projects.
Lead the creation and delivery of 4 publications annually, on time, and on budget.
Regularly monitor readership and impact of communications channels/
Solicit input on major initiatives, analyze and present data analytics, and adjust strategy in support of communications plans.
Manage the website including day-to-day updates, monthly analytics reporting, SEO optimization and enhanced user experience and functionality.
Strong fluency with website technologies, various social media platforms, digital advertising, database platforms, and email platforms.
Secure and lead photographers and videographers.
Independently and collaboratively manage projects and teams, including vendors.
Gain training across all needed platforms and participate in rotating on-call schedule (which spans every day in year, during and outside business hours) in the management of crisis/emergency communications.
Manage production process for deliverables by coordinating with
outside vendors (graphic designers, printers, videographers, photographers,etc.) and supporting project schedules, and estimating/invoicing tasks.
Lead maintainence of the school’s portal and website calendar in conjunction with org calendar and other schedules.
Attend in-person and virtual events (during school days, evenings, and weekends)
and created written promotional and/or recap communications, as needed.
Other duties as assigned.
Bachelor’s degree required in communications, marketing, public relations, journalism, or related field
5+ years of related professional experience, optimally in the education or
Exceptional, proven skills in: project management, copywriting/editing, producing publications/collateral, and managing digital channels
Ability to convey the mission and tone of The Windward School
Strong skills in basic graphic design, photography, and video capturing skills; strong creative director
Experience with content management systems with a basic understanding of web programming and HTML
Superior client service and interpersonal skills with proven follow-through ability
Proven project management, organization, and time management skills with the ability to prioritize and manage multiple deadlines simultaneously
Ability to be flexible, multitask, and to work collaboratively and independently
Strong attention to detail and deadlines required; able to work quickly with a commitment to accuracy
Must have a strategic and tactical mindset, as well as a positive mindset
Must possess a willingness to accept feedback and adapt
Proficient and willingness to work with WordPress, Contstant Contact, Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro, etc), Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
The Windward School is the preeminent school for the remediation of language-based learning disabilities for students in Grades 1-9. Through a multisensory, direct instruction curriculum, Windward helps students thrive academically, while enabling them to understand their learning styles, build confidence, and develop self-advocacy skills.
The Windward School's vision is a world where every child with a language-based learning disability is empowered to achieve unlimited success.
Windward currently employs more than 450 faculty and staff members across four divisions and three campuses, giving employees a small, tight-knit community at their campus while feeling part of a larger organization. Two Westchester campuses are located in White Plains, NY, and the Manhattan campus is located on the Upper East Side.
The Windward School also has two divisions that support its mission — The Windward Teaching Training Program and The Windward Institute.
The Windward Institute offers professional development to all educators, forms partnerships with research and educational institutions, and advocates for students with language-based learning disabilities.
The Windward School truly transforms students' lives, and our faculty and staff all contribute daily to the School's mission. The friendly, hard-working, and collegial Windward community provides a supportive professional environment in which all members are encouraged to develop into outstanding educational professionals.
The School is an independent, coeducational day school dedicated to providing an excellent instructional program for children with language-based learning disabilities. The multisensory curriculum is designed for students of average to superior intelligence who can benefit from the unique educational experience provided. Through direct instruction in small class settings, a trained staff assists students to improve their language skills. Academic success, combined with opportunities for social and emotional growth, enables students to understand their learning styles, build confidence, and develop self-advocacy skills. Windward is committed to helping students achieve their full potential in preparation for a successful return to the mainstream educational environment. To meet these goals, the School provides ongoing training to its faculty based on the most current research and also shares its expertise with the parent body, other educators, and the broader community.