Assistant Director of Social Media and Email Marketing (71101)
Pratt Institute
Application
Details
Posted: 07-Feb-24
Location: Brooklyn, New York
Type: Full-time
Salary: Open
Internal Number: 4997899
Assistant Director of Social Media and Email Marketing (71101)
Location: Brooklyn
Description: Division of Institutional Advancement at Pratt Institute
Are you ready to take the next ambitious step in your career? Do you believe in the transformative power of philanthropy and want to be part of a team dedicated to diversity, equity, and inclusion? If so, Pratt Institute in Brooklyn, NY, wants to hear from you!
Position Summary: Assistant Director of Social Media and Email Marketing
The Assistant Director of Social Media and Email Marketing will be responsible for developing, implementing, and managing our email and social media marketing strategies to increase alumni engagement and philanthropy. This role requires a creative thinker, excellent project management skills, and a deep understanding of the latest trends in digital marketing.
Why Join Pratt:
Dynamic and Inclusive Culture: We believe in the power of diverse perspectives. You'll work in an environment that fosters creativity, innovation, and inclusion.
Meaningful Impact:
As a vital member of our Institutional Advancement Team, you will play a crucial role in Pratt's next chapter, supporting a comprehensive campaign that will make a lasting impact.
Key Responsibilities:
Email Marketing:
Develop and execute comprehensive email marketing campaigns, from concept to delivery
Create and manage segmented email lists, ensuring personalized and targeted communication.
Monitor and analyze email campaign performance, providing insights and recommendations for continuous improvement.
Optimize emails through A/B tests, segmentation, content, calls-to-action and timing
Streamline system workflows and identify opportunities for continuous improvements in email marketing processes.
Social Media Marketing:
Oversee the development and execution of social media strategies across various platforms, including but not limited to Facebook, Instagram, X, LinkedIn, and emerging channels.
Create compelling and shareable content that aligns with the Institute and engages the target audience
Monitor social media trends, tools, and applications, and recommend strategies to keep the brand at the forefront of industry developments.
Strategy and Planning:
Collaborate with the Associate Director of Annual Giving to develop comprehensive integrated marketing strategies that align with Institute goals.
Contribute to the development of an integrated marketing calendar, ensuring timely and consistent delivery of campaigns across channels.
Provide guidance on email industry trends development, campaign execution, and performance analysis.
Analytics and Reporting:
Utilize analytics tools to measure the success of marketing campaigns, providing regular reports to the leadership team.
Use data-driven insights to refine strategies, optimize campaigns, and enhance overall marketing performance.
Qualifications:
Bachelor's degree in a relevant field (e.g., nonprofit management, higher education administration) or equivalent experience.
3 years of experience in digital marketing.
Experience with social advertising strategies.
Experience in higher education and/or development preferred.
SALARY is competitive and commensurate with experience and qualifications. The salary range for this position is $70,000-75,000. The hybrid position will be onsite a minimum of 1 day/wk.
Generous Benefits:
403B Retirement Program
Supplemental Retirement Account
Tuition Benefits for Employees and Dependents
Tuition Exchange Program
Summer hours
Flexible Spending Accounts - commuter, medical, dependent care
Childcare Benefit
Basic life and AD&D insurance provided by Pratt
Medical, Dental, and Vision Care Coverage
Paid time off - vacation days, sick leave, and major holidays off
Additional Perks - free entry to select museums and cultural institutions, free use of campus recreation facilities, affordable
About Pratt Institute:
Pratt Institute provides the creative leaders of tomorrow the professional knowledge and experience to make a better world. A world-class and internationally ranked college with programs in art, design, architecture, liberal arts and sciences, and information studies, Pratt offers nearly 50 undergraduate and graduate degree programs.
The Institutes impact expands beyond its 25-acre residential campus in Brooklyn to cutting-edge facilities throughout the borough, a landmark building and public gallery in Manhattan, as well as an extension campus, Pratt Munson College of Art and Design in Utica, New York. On Governors Island, Pratt is a core partner on the Stony Brook University team selected to develop the New York Climate Exchange, a research and educational hub poised to establish New York City as the global leader for the most pressing issue of our time: climate change. Another extension of Pratts campus is the Research Yard, a 20,000-square-foot facility that brings together the research activities of Pratt Institute under one roof in the Brooklyn Navy Yard (BNY).
Equal Employment Opportunity Statement We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law.Pratt Institute recognizes and values the benefits of a diverse workforce.
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The mission of Pratt Institute is to educate artists and creative professionals to be responsible contributors to society. Pratt seeks to instill in all graduates aesthetic judgment, professional knowledge, collaborative skills, and technical expertise. With a firm grounding in the liberal arts and sciences, a Pratt education blends theory with creative application in preparing graduates to become leaders in their professions. Pratt enrolls a diverse group of highly talented and dedicated students, challenging them to achieve their full potential.