Digital Marketing Manager - Tickle College of Engineering

Regular, Full-time, Market Range 09

The Office of Engineering Communications within the Tickle College of Engineering seeks to hire a Digital Marketing Manager. This position will work collaboratively as part of a team of communications professionals to provide strategic direction for digital marketing campaigns and multimedia projects for the college and its departments, creates and manages project plans and schedules, and prioritizes the office and its resources to meet deadlines and goals.

About the Office

The Office of Communications enthusiastically promotes the research, accolades, and activities of the Tickle College of Engineering and its students, faculty, and staff to internal and external stakeholders through a variety of communications channels.

The office maintains the college website at tickle.utk.edu, manages the college's social media presence, annually produces two college and multiple departmental alumni print magazines, supports college outreach events, writes and distributes news to internal and external audiences, and assists engineering units with developing and implementing a wide variety of strategic communication pieces to further the mission and vision of the college and university.

Responsibilities:

• Leads the planning, development, and implementation of digital marketing campaigns to drive outcomes based on established marketing objectives.
• Manages multiple campaigns--often simultaneously--in support of various marketing objectives.
• Coordinates capabilities across the office in the execution of digital marketing campaigns--maximizing SEO performance of landing pages and websites, planning and creating content, designing creative, and placing on various owned channels.
• Analyze data and produces reports on the effectiveness of campaign marketing.
• Makes recommendations for future marketing goals based on research and analysis of digital campaigns.
• Consults with clients, analyzes and assesses goals, and develops plans to best communicate their needs and objectives.
• Participates in the planning and development of communication and marketing strategies.
• Develops and implements creative solutions to communication problems. Integrates multimedia strategies to create a cohesive communications/marketing plan.
• Organizes, manages, prioritizes, and is accountable for scheduling and workflows from creative development through delivery of materials to client, vendor, etc.
• Leads paid social media strategy and implementation for college
• Reviews and edits print and digital proofs for accuracy, visual aesthetics, and branding