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Manager, Digital Media and Marketing
Communications Specialist III - Band F
Center for Technology Licensing (CTL)
The Center for Technology Licensing (CTL) is Cornell University's technology transfer office. CTL manages Cornell technologies from Cornell's Ithaca campus, Weill Cornell Medicine, Cornell Tech, and Cornell AgriTech in Geneva. CTL's mission is to catalyze technology commercialization to develop products and services from university innovations for societal benefits, promote new technology ventures to foster economic development within New York State and across the nation, and grow industry alliances to develop innovation leveraging University IP and research.
This position will be an integral part of CTL's Technology Initiatives & Outreach team. As Manager, Digital Media and Marketing, you will develop multichannel content that drives engagement and supports awareness of CTL missions and activities. You will be supporting (i) the promotion of commercialized products and startups and (ii) the technology marketing effort. You will communicate about CTL activities and is responsible of the day-to-day operations of social media activities. You will guide social media best practices. Main functions of the Manager, Digital Media and Marketing position include:
Marketing - Content Creation & Management (30%)
Support and coordinate on the marketing of technologies and innovations and work collaboratively with Licensing and BD Officers/Associates and Innovation Fellows.
Work proactively and collaboratively with partners in University Relations, including but not limited to Brand Communications (website, branding, multimedia); Media Relations, News, and Strategic Communications (social media brand ambassador / standards).
Responsible for developing, designing, administering, and distributing media content to engage clients such as Cornell's inventors, licensees, startups, external investors, and collaborators; and promote interactive relationship with stakeholders.
Create profile on Cornell inventions and licensed products.
Develop short videos and other visual elements to support CTL marketing efforts centered on specific technologies or themes.
Collect information for licensed products, create online product profiles, and highlight through media.
Manage the use of CTL Brand for consistency (Email signature, deck templates, etc.) and support the brands of the Office of the Vice President for Research and Innovation (OVPRI) and Enterprise Innovation (WCM); engage early and often with Brand Communications (UR) to ensure adherence to University standards
Data Analytics: evaluate marketing effectiveness with BD groups regarding various tools.
Social Media Management (30%)
Manage CTL social media accounts and guides best practices established by University Relations (Strategic Communications/New Media team). Manages daily operations of social media activities, including directing cadence of planned content, posting real-time content during CTL events, and monitoring.
Participate in CommNet groups related to social media/best practices. Meet regularly with New Media team in University Relations.
Along with Sr. Manager, create long-term strategic plans that conceptualize social media campaigns and tactics that drive reach and increase engagement.
Ensure image consistency and quality across institutional social media platforms.
Track effectiveness of social media campaigns and reporting findings.
Data Analytics: Conduct metrics analysis for individual campaigns and initiatives to assess growth, effectiveness, and activity on social media channels.
Publications and Website Management (20%)
As a talented graphic designer who can work with the Adobe creative suite, prepare and update CTL publications for print (e.g., Startup Guide), appealing graphics for outreach event promotion and execution, and create tools for CTL team members ranging from proposals to presentations
Support licensing online process, working closely with University Relations to ensure adherence to standards
In coordination with OVPRI Communication department, provide updates on CTL educational programming and stories.
Work with third-party resources and OVPRI Communication department for creating and implementing major updates on the website while coordinating the integration with Cornell systems.
Data Analytics: Track activities and engagement on website. Consult with Brand Communications on best practices and Media Relations (if applicable) for Share of Voice metrics.
External Reports - Coordination (15%)
Track, record, and support all data requests from external groups such as AUTM (tech transfer trade association), government agencies, peer research institutions etc., and those within the university for all campuses (Ithaca, WCMC, Geneva) such as colleges, departments, and research centers. It's important to learn the meaning of different data and how they are linked to various main metrics or sub-category numbers.
Communicate and coordinate with people in the teams of IP services, Contract & Finance, Operations, and Licensing & Business Development to collect relevant data, check all data for accuracy, and generate appropriate reports.
Other assignments related to the changing priorities (5%)
Bachelor's degree in the following areas:
in public relations, journalism, or communications translating scientific concepts for wider audiences.
in a scientific discipline (not required but preferred)
3-5 years in technology writing experience
Experience with technology communications and web management.
Preferred Skills for Success:
Strong writing skills. Experience writing about technologies and innovations.
Experience producing content for digital platform and print and social targeting innovative audience
Media & Metrics
Proven professional track record in executing successful social media campaigns, videos, and community engagement.
Experience in strategic planning including developing, executing, and measuring the effectiveness of social media programming via various channels.
Experience analyzing metrics via social media monitoring software and Google analytics
Expertise on the technical aspects of social media.
Fluent in Microsoft Word, Excel, and PowerPoint. Comfortable working with big set of data (Advanced Excel Skills including PivotTables)
Design & Website
Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Dreamweaver, Acrobat) for print and digital platforms
Experience of content management solutions (Drupal/Wordpress).
Working knowledge in HTML, CSS, PHP, cross browser compatibility
Working Knowledge of database contact management software (ConstantContact, Hubspot, SalesForce, or similar).
Successful experience as both an independent and team player is critical.
Ability to provide high quality work and execute initiatives in a timely manner
Initiative: Frequently and appropriately demonstrates initiative.
Detail orientation: Must be detail oriented and highly analytical with excellent problem solving and project management skills.
Fasting learning and adaptability.
Ability to build and maintain positive relationships with a wide variety of individuals and stakeholders across the university.
Independence and judgment: Ability to work independently and use sound judgment in decision making, including setting, and managing priorities and meeting competing deadlines. Ability to exercise discretion, maintain confidentiality and present a strong service orientation.
Flexibility and Multitasking: Flexibility in handling and prioritizing multiple projects simultaneously. Desire to work in a fast-paced environment and ability to adapt to changing priorities, as well as evolving technology platforms.
For full consideration, please provide a cover letter and resume with your application.
Visa sponsorship is not available for this position.
University Job Title:
Communication Spec III
Pay Rate Type:
Number of Openings:
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To learn more about Cornell's non-union staff job titles and pay ranges, see Career Navigator. The final rate of pay for the successful candidate will be determined considering the following criteria:
Prior relevant work or industry experience.
Education level to the extent education is relevant to the position.
Unique applicable skills.
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