Bring a customer-oriented approach, an aptitude and an outside-in perspective to building and measuring a marketing plan.
Develop an understanding of the competitive landscape, assigned customer segments and clinical issues through research, competitive analysis, market segmentation etc. work with their direct manager and the assigned research team member, as appropriate.
Maintain knowledge of the combination of conditions and services in order to develop positioning and value propositions that sets BCH apart from the competition.
Work with the Digital and Communication teams, support production of deliverables aligned with stakeholder priorities and tactics by creating marketing briefs, plan timelines to meet execution deadlines.
Take initiative to stay on top of, understand and influence the use of innovations and best practices in marketing to improve campaign development and effectiveness.
Support teams by reviewing and incorporating results of competitive analyses and by participating in developing campaign messaging and materials to target existing markets and shape new ones.
Participate in conducting competitive analyses, research and market segmentation. Assess research and market data and incorporates into recommendations to manager. Assist manager in preparing campaign reporting as required for campaign planning and analysis and for presentations to stakeholders.
Support the annual planning and goal setting process by participating in the development of the plan, conducting the appropriate business analytics, competitive, campaign and audience analysis as well as identifying and recommending the appropriate metrics for success.
Identify synergies between service lines and markets to help drive efficiencies and consistency of messaging and brand.
Manage budgets, status reports and dashboards for areas of responsibility which includes estimation and timing of deliverables, and ROI.
Keep abreast of relevant market trends, competitive activities, technologies, legislative issues, and end-user issues to inform and promote campaigns.
Understand Enterprise, Geography, Service Line and Network partner branding and communication guidelines to ensure compliance.
To qualify, you must have:
A Bachelor's degree in Marketing, Communication, Journalism, Business, Healthcare or equivalent or a closely related field and a min of 4 years' experience in marketing and communication building and executing digital and multichannel lead generation and/or brand campaigns required.
Healthcare, digital or high-tech marketing experience preferred
Familiarity with and a strong inclination and initiative to develop knowledge across all aspects of marketing and communications strategy, planning and execution including audience definition, competitive analysis, content development, launch readiness/announcements, digital marketing (SEO/SEM), collateral (e.g., brochures), advertising, events/trade-show materials, and strategic initiatives.
Creative ability to translate clinical value propositions, messaging and content into an effective integrated online and offline results-driven campaigns.
Proficient understanding of visual design tools to oversee development and design process of campaign materials.
Thorough knowledge of digital design tools, web analytics (Google Analytics, Web Trends, etc.) and Google AdWords, and content management tools (i.e., Brandmaker).
Demonstrates a strong understanding of social media, social media platforms, search, digital marketing and metrics.
Boston Children's Hospital offers competitive compensation and unmatched benefits, including an affordable health, vision and dental insurance, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition Reimbursement, and discounted rates on T-passes (50% off). Discover your best.
Boston Children's Hospital is a 395-bed comprehensive center for pediatric health care. As one of the largest pediatric medical centers in the United States, Children's offers a complete range of health care services for children from birth through 21 years of age.