ASSISTANT DIRECTOR OF MARKETING AND COMMUNICATIONS
University of Washington
Location: Seattle, Washington
Type: Full Time
Internal Number: 216904
As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
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As a College of Engineering employee, you can help create a real impact for our students, faculty, friends and fellow staff while joining a community of innovators committed to building a culture where all members thrive, are valued and feel a sense of belonging.
The Assistant Director of Marketing Communications works to develop, execute, manage and analyze a variety of internal and external marketing communications projects aimed at engaging College of Engineering constituent groups, including donors and prospective donors, industry partners, alumni, students, staff and the general public, in order to increase awareness of and private support for the UW’s College of Engineering. This position contributes actively to the development and implementation of cohesive, compelling and accurate communications that meet the College’s strategic goals and brand promise.
Reporting to the senior director of marketing communications, this position plays a key role in the marketing communications team at the College of Engineering. The Assistant Director focuses on managing communications materials for annual projects, events and digital communications, as well as fundraising and stewardship communications at the College of Engineering. Working closely with teams throughout the College, this position is responsible for all aspects of materials that support outreach and fundraising, including drafting, design and revision, working with outside vendors, and ensuring accuracy and brand compliance; managing resources for marketing communications, including developing templates, best practices and other resources to ensure cohesive communications strategy and deployment across the College; producing communications materials for signature events including working with vendors to produce video and photography; and driving efforts to ensure broad use of advancement information and brand tools and resources for comprehensive fundraising campaigns and broad based engagement.
This position works closely with internal advancement teams including marketing communications, fundraising, stewardship, corporate and foundation relations, and events; as well the College of Engineering dean’s office, faculty, and engineering department staff.
Develop and deploy communications for fundraising, corporate and foundation relations and stewardship. •Build email communications through Marketo focused on advancement, corporate and foundation relations, and stewardship. •Create and update our library of collateral including 10 department fact sheets and a College-branded presentation used by fundraisers. •Develop content for social media and web focused on broadening awareness of fundraising impact of both individual donors and corporate and foundation support, highlight significant gifts, and spotlight donors and impact. •Develop mini fundraising campaigns in the digital space for web, email and social media as needed, 1-3 annually. •Assist with ‘on demand’ needs related to industry relations, including presentation support. •Working closely with the College’s Corporate and Foundation Relations team, develop and maintain a suite of branded materials for industry outreach and communication, including an annual email newsletter, a presentation and fact sheets.
•Serve as project manager for annual marketing communications projects, such as the New Faculty hires project, and others. Collaborate with partners and stakeholders, recommend best practices, set benchmarks and timelines, and ensure success of final deliverables. •Manage media collection for the College’s Marketing Communications team, including the photography and video database. •Work with vendors including video producers and photographers, including planning, scheduling and staffing photo and video shoots for use across College marketing materials. •Update and maintain email lists and other data used broadly for communications across the College. •Manage subscriptions for marketing communications tools and resources. •Analyze, update and maintain online resource web toolkit for College communications staff in marketing communications, including developing best practices, templates, updating logos, doing project intake and working with the web team to ensure usability of the web toolkit. •Work with the College’s digital marketing strategist to ensure successful deployment and tracking of social media posts for College of Engineering social media entities.
COLLEGE OF ENGINEERING SIGNATURE EVENTS
•Serve as point person and logistical coordinator for up to four College of Engineering event videos for the signature alumni event Diamond Awards: oCoordinate and schedule video producers, filmographers, and interview subjects, oDevelop timeline and benchmarks, oDetermine filming locations and staff shoots, oReview scripts and ensure successful delivery of materials for the event. •Draft and review materials for College of Engineering events, including programs and invitations •Deploy promotional campaigns for broad based events •Work with design vendors and printers, and events AV and video production •Work with outside lecturers and guests •Evaluate strategies and tactics with recommendations for future improvements.
•Organize College’s department communicators listserv and meetings. •Advise on brand-alignment, logo-usage and style-guide questions. •Other tasks and projects as assigned.
Bachelor’s degree in marketing, communications, business administration or related degree and a minimum of two years experience in marketing/communications, advancement or a related field.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
•Demonstrated organizational ability, project management skills, and strong attention to detail. Ability to make decisions in ambiguous situations, exercise good judgment based on information and analysis. •Capacity to work professionally with many constituencies (e.g. staff, faculty, alumni, friends, vendors, media and volunteers.) •Strong computer skills including Microsoft Word, Excel and Powerpoint. Ability to learn new software quickly and efficiently, and comfortable with technology. •Familiarity with design programs such as Canva and Adobe Creative Cloud. •Ability to work independently, problem solve, take initiative, set priorities and handle multiple projects efficiently and effectively. •Ability to develop, follow and communicate branding and content guidelines. •Demonstrated commitment to promoting diversity, equity and inclusion. •Ability to maintain and protect confidential information.
•Experience working in higher education or fundraising. •Familiarity with AP Stylebook. •Proficiency in design programs such as Adobe Creative Cloud and others. •Experience in social media management, including developing and writing social media.
•Shared office workspace. •Occasional/partial telework arrangements possible as approved by the supervisor.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.