Marketing and Relationship Development Program Manager
University of Michigan - Ann Arbor
Location: Ann Arbor, Michigan
Internal Number: 227727
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position as specified in the Required and Desired Qualifications. If possible, please submit your application as a PDF named (Last Name, First Initial Resume).
Reporting to the Associate Director of External Engagement, the Marketing and Relationship Development Program Manager collaboratively manages activities related to the recruitment of external clients in a wide range of School of Information courses and programs. This includes the development, management, and execution of the client-based course recruitment plan, relationship development with clients, and other external engagement activities that ensure the success of student learning through client engagement.
This role manages and implements the marketing and recruitment plan for the 10-20 client-based courses and programs at the School of Information.
Manage annual client marketing and recruitment plan, ensuring that the plan is implemented strategically, communicated to key stakeholders, and is adjusted to meet the mission of the School and curricular goals for client-based courses and programs
Develop and execute external strategic messaging
Communicate with clients via email, phone, Zoom, or in-person
Follow up with clients in email and after client meetings and keeping a record of communications
Maintain database of contacts and organizations in Salesforce
Develop client presentations and promotional materials and presenting to external clients
Develop new and ensure the maintenance of client engagement resources including UMSI webpages, presentations for client partners, resources for faculty, students, and clients, and collaborative resource efforts between external engagement and ELO related to change management, teamwork, and program management
Lead student project exposition efforts in collaboration with other ELO and UMSI staff
Relationship Development (45%)
This role is responsible for understanding the content related to School of Information client-based courses and programs and translating that information to potential clients, with faculty, and across the ELO and broader School of Information curriculum.
Lead, in collaboration with the Associate Director, relationship development for external engagement, including tracking, developing, and updating strategic messaging
Develop and contribute to strategies for the translation of client-based courses requirements to the public and developing a deep understanding of how industry and partner needs are aligned with client-based courses
Translate industry needs into recommendations for high-impact practice enhancements related to client-based courses
Enhance past client relationships and develop new leads in a wide range of industry types, including corporate and civic organizations
Travel to develop and enhance client relationships
Develop and implement partnerships with local business development associations, University collaborators and identify new partnerships to enhance outreach
Present on client-based course opportunities to a wide range of audiences
Collaborate with UMSI Career Development Office and Development and Alumni Relations
Contribute efforts to the management of the UMSI Mentorship Program and serve as a liaison with other offices (Career Development Office and Development and Alumni Relations)
Actively participate in External Engagement group and with colleagues across the University
Bachelor’s degree or equivalent combination of education, certification, and experience in a related field
Minimum of two years of work experience in or related to program management, project management, marketing, consulting, relationship management, or public service
Demonstrated excellent interpersonal and communication skills with the ability to build relationships with a diverse range of people from various industries and levels, and a diverse population of students, staff, and faculty
Experience working with a wide range of technology, including proficiency with Microsoft Office Suite and Google Apps products and managing data in complex databases
Strong organizational skills with the demonstrated ability to move projects forward, follow up with external stakeholders as needed, and follow through with tasks independently
Ability to travel within the U.S. to client sites for project development
Ability to manage multiple, competing duties
Demonstrated excellent interpersonal and communication skills (written, verbal, and facilitation)
Ability to work independently, exercise initiative as a critical member of a small team, and function in a dynamic environment; strong desire to contribute to a developing team in the novel field of engaged learning
Ability to set expectations and achieve results while contributing to the broader mission of the ELO, the School, and the University
Master’s degree in a relevant field (ex: Information, Communications, Public Administration, etc.)
Ability to confidently and fluently communicate with academics and external constituents in technical roles and organizations
Experience managing digital marketing campaigns and external communications
Demonstrated experience with collaborative cloud-based software and project management technologies such as Salesforce
Punctual, regular, and consistent attendance is required. May require regular regional travel and occasional domestic travel. Ability to work remotely two to three days per week. This role can be hybrid but does require on-site work due to the collaboration needed. Flexible work agreements are reviewed annually and are subject to change dependent upon the business needs of the school and/or university requirements.
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
U-M COVID-19 Vaccination Policy
COVID-19 vaccinations, including one booster when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely and temporary workers. More information on this new policy is available on the U-M Health Response website or the UM-Dearborn and UM-Flint websites.
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.