Cincinnati, Ohio
Cincinnati, Ohio
Posted: 11-Sep-24
Location: Cincinnati, Ohio
Salary: Open
Internal Number: 97080-en_US
Current UC employees must apply internally via SuccessFactors > http://bit.ly/UCEMPL
Founded in 1819, the University of Cincinnati ranks among the nation?s best urban public research universities. Home to more than 50,000 students, 11,000 faculty and staff and 340,000 alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls ?the most ambitious campus design program in the country.?
With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, nine straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC?s momentum has never been stronger. UC?s annual budget tops $1.65 billion and its endowment totals $1.8 billion. The University?s overall regional economic impact exceeds $10.6 billion, paving the way for the future of Cincinnati.
Job Overview
Hoxworth Blood Center (HBC), University of Cincinnati, was founded in 1938 and serves more than 30 hospitals in 18 counties in Southwestern Ohio, Northern Kentucky, and Southeastern Indiana. Annually, Hoxworth collects more than 100,000 units of blood from local donors to help save the lives of patients in area hospitals. Hoxworth Blood Center: Saving Lives Close to Home. HBC is located within the College of Medicine and is the only Regional Blood Center owned and operated by a University in United States.
The University of Cincinnati, College of Medicine, Hoxworth Blood Center, is recruiting for a Senior Online Marketing Manager position, the incumbent will be responsible for the development of unique marketing strategies and campaigns to drive increased student enrollments and revenue for a moderately complex portfolio of University of Cincinnati Online certificates and degree programs. Serve as a team lead and coach for lower-level Online Marketing Managers. This position will support the University's mission and commitment to excellence in our students, faculty, staff, and all our activities.
Saving lives is no easy task, but at Hoxworth Blood Center, it's what we do every day and we're looking for positive, professional individuals to join our team and help advance our lifesaving mission. If you are a detail-oriented individual with online marketing experience, and a passion for making a difference in the lives of others, then we invite you to apply for a position at Hoxworth Blood Center.
Essential Functions
- Utilize a diversified marketing mix that yields a quantifiable and significant return on marketing investments across the spectrum of channels to drive increased student enrollments and revenue.
- Implement brand strategy development, the creation of marketing collateral, project management, analysis, and vendor relationships.
- Assist with marketing strategy and tactics including, research, messaging and positioning, copy, campaigns, and media placement for all programs assigned under contract and new program launches as they occur.
- Recommend and monitor budget for marketing spend including cost-per-lead (CPL) and key performance indicators (KPIs) for each program.
- Develop all marketing creative and collateral with vendors as needed.
- Implement online marketing efforts including: the development, maintenance, and optimization of all website content; the incorporation of search engine optimization and digital marketing techniques, and the utilization of other social and emerging digital marketing channels to drive in-bound traffic.
- Use market research to adjust marketing plans in order to optimize student recruitment and retention and identify threats in the marketplace.
- Research marketing channels for specific audiences as support for assessing the ability to reach the target audience.
- Use customer relations management (CRM) systems to analyze database of prospective students and forecast future student conversions.
- Track and report on campaign response rates, CPL by source, and cost-per-start (CPS) by each source per program.
- Determine return-on-investment (ROI) on campaign expenditures.
- Serve as a leader and coach for a marketing team by supporting the development and training of marketing team members.
- Serve as the leader of a group of related programs to ensure that a macro-view and approach is being used as needed to help identify opportunities across programs.
- Help identify process improvement areas.
- Perform related duties based on departmental need. This job description can be changed at any time.
Required Education
- Bachelor's Degree.
- Seven (7) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.
Required Experience
Three (3) years of experience in product or service marketing, including strategy development, campaign planning including direct and/or digital marketing, research, messaging, paid social, SEO, PPC, and leveraging a CRM.
Physical Requirements/Work Environment
- Office environment/no specific unusual physical or environmental demands.
Compensation and Benefits
UC offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and FTE.
- Competitive salary range dependent on the candidate's experience.
- Comprehensive insurance plans including medical, dental, vision, and prescription coverage.
- Flexible spending accounts and an award-winning employee wellness program, plus an employee assistance program.
- Financial security via our life and long-term disability insurance, accident and illness insurance, and retirement savings plans.
- Generous paid time off work options including vacation, sick leave, annual holidays, and winter season days in addition to paid parental leave.
- Tuition remission is available for employees and their eligible dependents.
- Enjoy discounts for on and off-campus activities and services.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
To learn more about why UC is a great place to work, please visit our careers page at https://www.uc.edu/careers.html.
For questions about the UC recruiting process or to request accommodations with the application, please contact Human Resources at jobs@uc.edu.
The University of Cincinnati is an Equal Opportunity Employer.
REQ: 97080
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