Senior Marketing and Communications Coordinator - Brandt Center
Rutgers University
Application
Details
Posted: 22-Aug-24
Location: New Brunswick, New Jersey
Salary: Open
Internal Number: 234461
Position Summary:
Rutgers, The State University of New Jersey is seeking a Senior Marketing and Communications Coordinator for the Ambulatory Services – Brandt Behavioral Health Treatment Center and Retreat within Rutgers University Behavioral Health Care.
The primary purpose of the Senior Marketing and Communications Coordinator is to be responsible for the production of varied communications to promote the Center to various audiences. Collaborates on developing, planning, and implementing marketing, public relations, advertising and promotional activities and strategies.
Among the key duties of this position are the following:
Collaborates with the Center's management team on planning, developing, designing, and implementing marketing/advertising and outreach campaigns, activities, and strategies to increase/strengthen brand recognition and image.
Develops and maintains strong and productive partnerships with funders, stakeholders, community and state organizations, and referral sources. Coordinates and actively participates in community outreach, engagement and networking events, conferences, and meetings throughout the state.
Develops and maintains branding strategies. Ensures alignment with branding in all communications.
Responsible for providing digital content including videos, photos, graphics, and text for social media and digital channels.
Oversees communications with internal and external stakeholders.
Collaborates with other departments, external agencies, and funders to achieve the Center's marketing goals.
Facilitates onsite tours.
Integrates social media campaigns within all related marketing communications.
Utilizes social media monitoring tools to track activity, analyze data, and identify and evaluate market trends. Presents and reports on findings and recommendations.
Creates and maintains a visually professional presence on social media platforms. Coordinates content across websites. Participates in ongoing evaluation and improvement of the Center's website.
Minimum Education and Experience:
Bachelor's Degree in Marketing, Communications, Advertising, Graphic Design, Public Relations, Business, or other related field plus five (5) years of relevant, professional-level experience.
City: Piscataway
State: NJ
Physical Demands and Work Environment:
PHYSICALDEMANDS: Ability to speak clearly and write proficiently. Hearing is essential. The ability to focus on the task at hand despite numerous interruptions. May be required to lift up to 25 lbs. Frequent time spent driving to various locations throughout New Jersey.
WORKENVIRONMENT: Generally pleasant working conditions in a clean, well-lighted, and quiet to moderately loud office setting. Subject to varying and unpredictable situations. May be exposed to individuals exhibiting agitated and/or assaultive behaviors.
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.