Career Center

KELLEY SCHOOL OF BUSINESS (BL-BUS-IUBLA)

The Kelley School of Business at Indiana University is a comprehensive provider of top-tier business education with a full portfolio of undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide. The Kelley School has been creating career momentum for more than 100 years, going from 70 students in 1920 to an enrollment of more than 14,000 students today. Our innovative curriculum is built on personal development, teamwork, and experiential learning with an emphasis on global and social responsibility. Our success is reflected in our reputation among academic peers, our career placement statistics, and the accomplishments of more than 123,000 living alumni around the globe.

Department-Specific Responsibilities

• Performs a vital role on the marketing team at the Kelley School of Business by helping develop and execute initiatives across a variety of channels in support of Kelley Direct online graduate programs.
• Reports to the Associate Director of Marketing for Kelley Direct.
• Collaborates closely with cross-functional marketing and communications teammates, the IT Systems team, and advertising agencies in order to achieve marketing and program objectives.
• Works with vendors and agency partners.
• Manages marketing projects related to advertising campaigns, promotional materials, email marketing, website updates, events, and social media.
• Collaborates closely with academic program staff and in-house creative professionals.
• Generates reports and presentations.
• Observes and acts on campaign and website analytics.
• May work on other related projects as needed.

General Responsibilities

• Independently develops and executes basic strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.

EDUCATION

Required

• Bachelor's degree in communications, marketing, English, public relations, or related field

WORK EXPERIENCE

Preferred

• 1 year of marketing experience

Combinations of related education and experience may be considered

SKILLS

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrated time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty

Preferred

• Working knowledge of Microsoft Word, Excel, PowerPoint, and Outlook
• Strong interpersonal and communication skills
• Demonstrated organization skills, and detail oriented
• Time management skills including the ability to manage a range of priorities and meet deadlines in a busy environment
• Ability to work under minimal supervision
• Experience managing projects, working with internal or external clients, and familiarity with CRM marketing are a plus

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Career Level: Core

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Marketing

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Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

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