Details
Posted: 12-Aug-22
Location: Pittsburgh, Pennsylvania
Type: Full Time
COMPANY DESCRIPTION:
Our roots are deeply tied to the people, commerce and values of the western Pennsylvania and northeast Ohio regions. We are proud to now serve the Hampton Roads community in Virginia as well. Over more than 160 years, Dollar Bank has grown to become a large, full service, regional bank committed to providing the highest quality of banking services to individuals and businesses.
DESCRIPTION/RESPONSIBILITIES:
Job Overview: This primary role of this position is to assist in the development and monitoring of marketing systems, operations and programs that drive and measure campaigns. This includes assisting in the execution of digital and email marketing and associated reporting; assisting with web analytics applications and customer and marketing data management; design, development and monitoring of marketing automations and customer journeys
Principal Activities and Duties:
• Serve as back-up for marketing and analytics system administration
• Develop, monitor, and manage designated marketing systems and associated programs, campaigns, journeys, and automations
• Diagnose and resolve marketing system or program issues
• Leverage marketing systems to improve customer interaction through email and digital channels
• Execute marketing campaigns including testing, evaluating, and reporting
• Collect, analyze and segment data using tools such as SQL and Excel
• Use HTML and/or
JavaScript for email design or form development
• Track and monitor email campaigns performance and deliverability
• Use tag management system to design/create/test tags and monitor results
• Interface with various department staff on projects as needed
• Assist in the implementation of new technologies, services that enhance our digital and email marketing capabilities
• Keep up to date with industry best practices, including email marketing and performance tracking trends
BENEFITS: Full-time employees are eligible for a comprehensive benefits package including medical, dental, vision, 401(k) with immediate vesting, tuition reimbursement, and gym membership reimbursement.
Part-time employees qualify for 401(k) with immediate vesting, tuition reimbursement, and gym reimbursement.
For more information, please visit http://www.dollar.bank/company/careers/benefits.
Minimum Qualifications:
• Bachelor’s degree in marketing, information technology, or related degree. Will accept professional experience in lieu of education
• Proficiency in Microsoft Excel (candidate will be tested)
• Knowledge of web analytics and related applications such as Google Analytics
Preferred Qualifications:
• Experience with digital marketing or marketing technology including email campaign marketing platforms; experience with Salesforce Marketing Cloud a plus
• Experience with
analyzing and reporting web site activity; Google Analytics and Data Studio preferred
• Experience or familiarity with customer journey applications and marketing automations
• Experience or familiarity with using SQL
• Experience or familiarity with tag management systems; Google Tag Manager preferred
• Basic knowledge of HTML and JavaScript
