Director of Marketing and Content Strategy - #192850
Western Carolina University
Location: Cullowhee, North Carolina
Internal Number: 26033
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Demonstrated success in a senior marketing or content strategy position, emphasizing measurable achievements in paid advertising, social media strategy, and website content strategy, preferably within the higher education sector.
Proficient use of digital marketing channels and tools, including Sprout Social, Google Analytics, and the paid aspects of social media channels, with measurable results.
Demonstrated proficiency in utilizing marketing analytics for data-driven decision-making.
Demonstrated ability in applying creative thinking and problem-solving skills to achieve tangible outcomes.
Proficient in project management with demonstrated skills, including the use of tools such as Asana.
Special Instructions to Applicants:
Applicants must apply online. Please submit a cover letter, resume, and at least three professional references (include complete contact information) in order to be considered for the position.
Review of applications will begin immediately and will continue until a candidate has been selected for hire.
For questions or additional information, please contact ###
PLEASECOMPLETEALLAREAS OF THEAPPLICATION. INCOMPLETEAPPLICATIONSMAYNOT BE GIVENCONSIDERATION IN THEREVIEWPROCESS.
As the westernmost institution in the University of North Carolina system, WCU provides comprehensive educational opportunities to residents in the state’s western region and attracts students from around the globe to explore the region’s vast natural diversity. Founded in 1889 as a teaching college, Western Carolina now provides an education to more than 10,000 students in undergraduate and graduate programs.