Harvard Kennedy School is the premier resource for Professional and Lifelong Learning for public leaders around the world. The Marketing Communications (MarCom) Manager develops and executes strategic marketing communication activities to support our programs in Executive Education and the Public Leadership Credential. The MarCom Manager maintains the department's brand standards, develops print and digital content, collaborates closely with agency and other partners, oversees alumni engagement, and serves as the lead for alumni and other off-site events.
This position requires excellent skills in writing (for print and digital), creating compelling calls to action, vendor & project management, teamwork and collaboration, and a data-driven approach to marketing.
Additional responsibilities are described below.
Reporting to the Executive Director, Marketing and Client Services, the MarCom Manager is responsible for supporting marketing communications activities for a global marketing campaign designed to increase brand awareness of HKS Executive Education and PLC and using available analytics to drive enrollment for the suite of professional and lifelong learning programs.
Brand Standards: Work closely with Office of Communications and Public Affairs (OCPA) on development and enforcement of quality and standards protocols; ensure compliance with standard use guidelines for HKS and Harvard University brands. Work to ensure that the presentation of the HKS brand and programs represent Harvard University standards.
Print and Digital Content Development: Responsible for transforming program concepts into compelling marketing copy for print and digital communications including direct mail, press releases, newsletters, flyers, email, and social media. Interview alumni to develop testimonials and alumni stories. Develop web and social content using best practices for SEO, length, and frequency.
Copyediting: Proofread and edit a range of marketing communications content including brochures, emails, and letters.
Alumni Engagement: Manage alumni communications to keep community engaged with HKS; develop alumni stories and testimonials based on interviews with alumni.
Event Management: Coordinate attendance at 4-6 conferences each year, including associated alumni events.
Direct Mail and Collateral: Manage multiple direct mail programs each year that drive brand awareness globally for executive programs. Tasks include: overseeing schedule; collateral production; producing letters; identifying and purchasing contact lists; coordinating with external vendors (list renters, printers, mail house), and tracking response rates. Includes collateral pieces, ranging from brochures to overview sheets. Work with internal and external stakeholders including program directors, marketing agency, mail house, and printers throughout the entire process from creation to production.
Vendor Management: Manage projects with outside vendors, including marketing agency, list rental vendors, print vendor, and mail house.
Reporting & Tracking: Prepare reports including analysis of direct mail performance, and monthly summaries of program-specific marketing activity. Use other analytics reports to inform strategic decisions.
Inventory Management: Manage the collateral and stationary inventory for items kept in-house and at vendor locations. Order new inventory as needed.
We regret that the Harvard Kennedy School does not provide Visa Sponsorship. Harvard University requires pre-employment references and background checks. Harvard University is committed to supporting a healthy, sustainable learning and working environment.
This is a hybrid position based on our campus in Cambridge, MA. As a campus-based institution, we place a high value on the in-person experience, cross-team collaboration, and strong community building in order to create a vibrant campus for our students, faculty, staff, and research fellows. The position is required to work in-person on campus a minimum of three days per week during the academic year. Specific days and schedule will be determined between you and your manager.
The University requires all Harvard community members to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters, as detailed in Harvard's Vaccine & Booster Requirements. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University's
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.