Digital Marketing Manager, Main Campus Georgetown University
Location: Washington, D.C.
Internal Number: 4076191
Digital Marketing Manager, Main Campus Georgetown University
Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.
Digital Marketing Manager, Main Campus - Georgetown University
Does marketing data drive you? Is GA your second language? If so, then Georgetown University wants you!
We are looking for a Digital Marketing Manager to join the MarTech team, a new central initiative that combines marketing strategy and content with technology to expand graduate program enrollments at the university.
They help advance student recruitment efforts by developing and coordinating digital marketing and communications efforts while using data analysis to improve results. Our ideal candidate has - in addition to the qualifications shown below - a strong background using Google Analytics, with knowledge of digital marketing lead generation tactics, analytics strategy, SEO/SEM, and using email marketing/CRM systems to generate marketing leads.
If this excites you, we want to hear from you! Learn more about the position below and submit your resume and cover letter today.
Execute marketing campaigns that generate and nurture leads in coordination with larger marketing strategy
Analyze website metrics to assess goal completion for optimal content performance at each stage of the marketing funnel
Implement transition and migration strategy for Google Analytics 4
Manage reporting, testing, creation and maintenance of reporting content/features in Google Analytics
Create test scenarios and audience segmentation and analytics, using results to adjust strategy to enhance campaigns
Identify and interpret data to create actionable changes to marketing strategy, reporting regularly to stakeholders
Build email campaigns in Slate and create new templates as needed; and analyze and present results that identify strategic improvements to improve campaign effectiveness
Execute program marketing strategies through digital advertising campaigns, including but not limited to paid search and social media marketing, driving engagement and audience conversion
Create and implement retargeting campaigns to generate leads, providing strategic adjustments as needed
3-5 years of professional marketing experience including advertising, media planning and/or brand management - preference for higher education experience - and within those years of experience, 2 years digital marketing/email marketing experience and 2 years of website /UX experience
Solid knowledge of website analytics tools - for example, Google Analytics, Siteimprove, and Hotjar
Experience in media planning and placement, specifically for lead generation
Demonstrated ability to analyze and synthesize data, and to glean actionable insights to inform strategy
Experience working in a CMS (e.g., WordPress) and a CRM (e.g., Slate)
Strong analytic skills and data-driven thinking
Ability able to work collaboratively in a team environment
Excellent customer service skills
Work Mode: Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff and AAP positions can be found on the Department of Human Resources Mode of Work Designation.
The Digital Market Manager will work at the School of Continuing Studies' state-of-the-art downtown D.C. campus two days a week and telework the other three.
Current Georgetown Employees:
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Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.
Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.
Established in 1789, Georgetown is the nation's oldest Catholic and Jesuit University. Georgetown is one of the world's leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.