Marketing Specialist, Clinical

Title: Marketing Specialist, Clinical

Location: Midtown

Org Unit: PO Marketing

Work Days: Monday-Friday

Weekly Hours: 35.00

Exemption Status: Exempt

Salary Range: $83,000.00 - $92,800.00

*As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices
Position Summary

Partners with clinical department Chair and leadership team to gain a clear understanding of business initiatives and effectively translate them into strategic marketing communication tactics to promote and support the growth of the department. This is inclusive of the direct writing and editing of content intended for external and internal audiences.


Job Responsibilities

• Develops and implements a marketing plan that recommends an effective mix of tactics to achieve Department and institutional objectives.
• Builds relationships and leverages External Affairs best practices and competencies to achieve Department objectives.
• Collaborates with internal departments and affiliates to expand marketing and communication efforts.
• Works with outside vendors and agencies to coordinate videos and other projects.
• Updates the Department's website with consistent content; provides support for project-specific website content; researches and writes content, including feature stories, news announcements event publicity, infographics, blogs and newsletters.
• Collaborates with marketing colleagues on SEO key word strategies. Implements processes and guidelines to ensure web content is current and accurate. Analyzes site effectiveness to continuously drive usage.
• Publicizes Department's content via the unit social media accounts; develops content calendar to create a consistent cadence of posts; creates or designs visuals that adhere to WCM's Brand Guidelines.
• Conceives internal communications such as newsletter and email announcements promoting faculty and staff achievements, in support of department priorities including workforce safety and well-being plans.
• Participates in the development of end user feedback strategies including customer satisfaction surveys and focus groups.
• Writes various internal and external communications that may include writing, editing, marketing, blogging, and social media communication vehicles.
• Adheres to WCM's style guide, ensuring production of high-quality and error-free copy.
• Supports and evaluates results of marketing and communication tactics utilizing best practices from External Affairs.

Education

• Bachelor's Degree in related field

Experience

Bachelor's Degree in Communications, Journalism, Marketing or related field.

Approximately 3-5 years equivalent experience in marketing communications tactics, especially editing and writing publications and websites.

Content writing experience for multiple media platforms, such as Drupal (or similar), Facebook, Twitter, LinkedIn, Instagram, Google+ and interest in emerging social media.

Ability to interact directly with senior leadership level executives.
Knowledge, Skills and Abilities

• Ability to recommend and execute appropriate mix of marketing and communication tactics to reach desired audience and achieve objectives.
• Ability to work independently and as part of a team, self motivated, adaptable, and possessing a positive attitude.
• Ability to multi-task and work under pressure; ability to prioritize competing demands and complete action items efficiently with minimal supervision to meet deadlines.
• Politically astute and respectful. Ability to interact with all levels within the organization.
• Problem-solver whom others seek for advice and expedient resolution and who can creatively problem-solve understanding the need to balance multiple objectives for the best outcome.
• Possesses the ability to facilitate the flow of information through effective written and oral communication.
• Attention to detail.
• Ability to articulate difficult concepts into a compelling storytelling message.

Licenses and Certifications

Working Conditions/Physical Demands

Weill Cornell Medicine is a comprehensive academic medical center that is committed to excellence in patient care, scientific discovery, and the education of future physicians and scientists in New York City and around the world. Our doctors and scientists - faculty from Weill Cornell Medical College, Weill Cornell Graduate School of Medical Sciences, and the Weill Cornell Physician Organization - are engaged in world-class clinical care and cutting-edge research that connect patients to the latest treatment innovations and prevention strategies. Located in the heart of the Upper East Side's scientific corridor, Weill Cornell Medicine's powerful network of collaborators extends to its parent university Cornell University; to Qatar, where an international campus offers a U.S. medical degree; and to programs in Tanzania, Haiti, Brazil, Austria and Turkey. Our medical practices serve communities throughout New York City, and our faculty provide comprehensive care at NewYork-Presbyterian Hospital/Weill Cornell Medical Center, NewYork-Presbyterian/Lower Manhattan Hospital, NewYork-Presbyterian Hospital/Brooklyn Methodist Hospital, NewYork-Presbyterian Hospital/Westchester Behavioral Health Center, and NewYork-Presbyterian/Queens. At Weill Cornell Medicine, we work together to treat each individual, not just their conditions or illnesses, as we strive to deliver the finest possible care for our patients - the center of everything we do. Weill Cornell Medicine is an Equal Employment Opportunity Employer. Weill Cornell Medicine provides equal employment opportunities to all qualified applicants without regard to protected status, including race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.


To apply, visit https://jobs.weill.cornell.edu/NY/job/New-York-Marketing-Specialist%2C-Clinical-NY-10022/1252166700/







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