The Director of Direct Marketing will oversee the Advancement Marketing team, while working with the Executive Director, Data Strategies and Marketing to develop the overall direct response marketing strategy for the Advancement Division, with a particular focus on the Brown Annual Fund (including The Brown Fund, Athletics Annual Fund, Brown Medical Annual Fund, School of Engineering Annual Fund, and School of Public Health Annual Fund). The incumbent will manage the strategies for segmentation, ask amounts, and messaging with an eye toward increasing engagement, growing dollars, strengthening participation, and demonstrating Brownâ™s values of diversity, equity, inclusion, and belonging within all communications. Additionally, the Director will devise specific plans for engagement communications, stewardship efforts, and mass solicitations that target over 100,000+ prospects and yield approximately $10 million/year in cash from 10,000+ donors included in Brownâ™s overall alumni participation rate. Furthermore, the incumbent will ensure that messaging is appropriately targeted based on population/segmentation and is consistent across all channels (direct mail, email, texting, student calling, web, and social media) and all Advancement teams.
The Director will also be expected to stay current regarding industry trends in direct marketing and engage in regular professional development to remain knowledgeable about the best practices in the field. This includes actively organizing and participating in benchmarking efforts to assess Brown's performance against peer institutions, while also identifying areas for improvement. The incumbent will leverage innovative marketing techniques to ensure that Brown remains at the forefront of higher education direct marketing and will actively seek opportunities for professional development and networking within higher education fundraising to stay informed about emerging trends, technologies, and best practices.
This position reports to the Executive Director, Data Strategies and Marketing and will work closely with colleagues within the Advancement Analytics, Advancement Communications, Alumni Relations, Advancement Information Services, Data Management, and Brown Annual Fund teams in order to develop strategies to increase the effectiveness of engagement and solicitation efforts. The incumbent will be relied upon to provide consistent status updates related to the health of the marketing program, while proactively introducing new tactics and approaches to help achieve success and meet fundraising goals.
Brown University is committed to advancing diversity, inclusion, and equity. Candidates from historically underrepresented groups are particularly encouraged to apply. Brown University is an Affirmative Action/Equal Opportunity Employer.
Education and Experience
Bachelorâ™s degree required.
Minimum of 7 years experience required in marketing and/or communications required.
Minimum of 2 years supervisory experience required.
Previous experience managing a direct marketing program required.
Comprehensive understanding of print, digital (email and social), and phone direct marketing channels
Excellent communications skills, both written and oral, and proofreading skills required.
Knowledge of tools and marketing practices for measuring success of engagement efforts.
Supervisory and management experience with the ability to coach, mentor, and tailor professional development plans for individual staff members.
Excellent computer skills, including Microsoft Office and PowerPoint Google Suite. Video Conferencing technology such as Zoom, Google Meet, and Microsoft Teams.
Superior interpersonal skills with proven ability to successfully interact and collaborate with colleagues.
Ability to navigate a fastâpaced, resultsâoriented environment and demonstrated flexibility in meeting shifting demands and priorities.
Ability to handle confidential information with complete discretion required.
Experience in higher education
Knowledge of Brown University and its mission
Demonstrated commitment to diversity and inclusion as well as an understanding of the contributions a diverse workforce brings to the workplace
Demonstrated project management and problem-solving skills, including organizational skills to meet goals and objectives through effective program and project planning.Â
Detail-oriented and analytical, but also able to see the âœbig pictureâ
Must possess a positive attitude, self-motivation, and creativity.
Ability to multi-task and handle multiple priorities in a fast-paced environment
Ability to adapt to changing technologies is essential
Applicants are asked to submit a cover letter and resume with their application. All offers of employment are contingent upon a completed criminal background check and education verification satisfactory to Brown.
Recruiting Start Date:
Job Posting Title:
Director, Direct Marketing
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Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
As an EEO/AA employer, Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a personâ™s race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, and caste, which is protected by our University policies.
Located in historic Providence, Rhode Island and founded in 1764, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution comprising undergraduate and graduate programs, plus the Alpert Medical School, School of Engineering, Executive Master of Healthcare Leadership and the IE Brown Executive MBA.