Working/Functional Title Wharton Digital Marketing Manager Position Summary Plans, develops, and executes all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns for Wharton Center. Responsible for planning, designing, building, and maintaining our social media presence. Develops strategies for promoting Wharton Center and sharing stories via digital means. Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Creates and executes digital campaigns which could include paid search, display, retargeting, IP targeting, and paid social media advertising. Develops and monitors digital campaign budgets. Develops and edits content for digital promotional m