The University of Minnesota College of Pharmacy is seeking a Marketing & Communications Generalist/Specialist to join the College of Pharmacy Marketing & Communications team.
The Marketing & Communications Generalist/Specialist works toward developing, supporting, or implementing external and internal communications projects for a variety of audiences. This broad range of work for internal and external audiences may include print, social media, web content, or multimedia assets, ensuring consistent and effective messaging across all platforms. This individual upholds the University brand standards to maintain a consistent look, feel, and tone in all communications. This position has work-from-home flexibility, the schedule for which is determined in conjunction with the supervisor. This position requires occasional attendance at on- and off-campus events during and outside normal business hours. Salary is commensurate with qualifications and experience with a range of $56,000-$60,000 annually.
Principal Duties and Responsibilities: 40% Marketing & Communications
Support the production and dissemination of internal and external communications under the direction of the Director of Communications and in support of the College of Pharmacy strategic initiatives. This may include but is not limited to marketing collateral, fliers, newsletters, web pages, and digital correspondence. Solicit content, organize information and details, collaborate with College of Pharmacy stakeholders, reinforce deadlines, and attend regular editorial meetings.
Coordinate and lead designated marketing and communications projects for internal and external audiences; develop production or communications plans as needed, determine stakeholders and distribution channels.
Manage the College of Pharmacy generic email account, responding to messages and forwarding as needed.
Collaborate with team members on a range of marketing and communications projects that others lead.
40% Content Creation & Strategy
In collaboration with the Director of Communications, identify and/or solicit compelling stories and content about the College of Pharmacy community.
Write content that builds a story portfolio to demonstrate the purpose-driven nature of our work, using a variety of storytelling techniques to ensure the impact and outcomes of our work are clear to stakeholder audiences.
Assist with promoting and disseminating content on college communications channels, including internal and external platforms, website content, social media, and digital & print pieces. Introduce new and compelling ways to draft and position content to ensure effectiveness.
Ensure content captures and embeds diversity, equity, and inclusion as a key part of the storytelling approach.
Provide excellent proofreading and editing for a range of content types.
15% Social Media
Support the communicationsâ™ teamâ™s overall social media strategy
Assist with social media content generation and placement
Help identify and curate social media metrics
Support website and intranet maintenance with basic web updates
Other Duties as Assigned
Supervision: This position reports to the Director of Communications & Marketing. This position has no supervisory responsibility.
All required qualifications must be documented on application materials
Required Qualifications: Bachelorâ™s Degree in communications, marketing, public relations, or closely related experience, and at least two (2) years of professional experience related to this position; or a combination of related education and work experience to equal at least six years. Demonstrated experience with an understanding of marketing, branding, and communications principles, managing the creative services process, project management, and excellent attention to detail. Demonstrated experience with MS Office programs (Word, Excel, PowerPoint, etc.) and Google Suite (Calendar, Sheets, Slides, Docs, Forms, etc.).Ability to work as part of a high-performing and collaborative team Strong writing portfolio (samples should be provided)
Preferred Qualifications: 3-5 years of marketing and communications experience for higher education. Familiarity with academic environments and/or the University of Minnesota and its programs and systems. Experience with creating digital newsletters and communications using Salesforce Marketing Cloud or similar CRM-mass email marketing tools. Experience with web content creation and editing in Drupal 9 or similar CMS web platform. Experience with print production. Experience in Associated Press (AP) style. Experience using Adobe Creative Cloud programs: Photoshop, Illustrator, InDesign, etc. Familiarity pharmacy and/or health care communications
Desired Competencies: Communications and Teamwork: Demonstrates the ability to express thoughts clearly and concisely; shows good active listening skills; and can tailor messages to the appropriate audience. Relationship Builder: Builds working relationships to resolve problems and achieve common goals. Commitment to Diversity, Equity & Inclusion: Is respectful and effectively works with individuals from culturally diverse populations. Demonstrates a commitment to and understanding of diversity and inclusiveness. Demonstrates sensitivity and awareness of challenges and institutional barriers for people from under-represented populations, sexual orientation, gender identity and expression. Motivation: Shows initiative, anticipates needs, and takes actions. Ability to be self-directed, take appropriate action and be efficient and resourceful in fulfilling responsibilities. Accountability/Reliability: Takes ownership for own work. Accepts responsibility for mistakes and learns from them. Follows through on commitments, is dependable and trusted to work independently.
Working Conditions: The majority of the work in this position is performed in a general office setting with work-from-home flexibility in coordination with the supervisor. Some travel is necessary, particularly between University campuses in support of all College of Pharmacy departments and programs.
* The Employer retains the right to change or assign other duties to this position.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.