• Job Type: Officer of Administration
• Bargaining Unit:
• Regular/Temporary: Regular
• End Date if Temporary:
• Hours Per Week: 35
• Salary Range: $64,100 - $85,000

Position Summary

The Associate Director, Email Marketing will be a key member of Columbia College???s innovative and mission-driven Marketing, Communications, and Events Team. The Associate Director will report to the Director of Digital Marketing and will play a critical role in driving the development and implementation of Columbia College???s email marketing strategy, email marketing operations, and the analysis of campaign results, whilst supporting annual marketing objectives and the College???s strategic goals. This role will work cross-functionally to implement email marketing strategies with a focus on driving engagement, personalization, improved targeting via segmentation, and collaborating on data flows & connectivity into the ESP, CRM, and reporting platforms.

Responsibilities

• Email Marketing
  • Lead email channel from end-to-end, including design, segmentation, execution, and testing email campaigns
  • Lead and execute campaigns strategically and ensure campaigns are operationalized in a manner that enables efficient and accurate performance tracking and analysis
  • Identify issues and solutions in Salesforce Marketing Cloud, develop scalable campaign templates and frameworks, and identify process improvements to drive efficiencies within the email program
  • Collaborate with cross-functional teams to understand desired capabilities, determine feasibility, and manage all aspects of creating and implementing new email programs from briefing to execution
  • Engage web development team, as needed, to build out new email and landing pages
  • Partner with ESP, CRM, and other vendors and/or internal partners to troubleshoot and enhance email performance, integrate new tools and processes into our existing martech stack to drive optimization
  • Stay up to date on email marketing best practices and tools, proactively searching for ways to enhance the reach and impact of the email program
  • Educate broader team on how to best leverage current functionality; create training materials and tools to support knowledge sharing and internal education/training efforts

• Engagement & Analytics
  • Lead email channel from end-to-end, including design, segmentation, execution, and testing email campaigns
  • Lead and execute campaigns strategically and ensure campaigns are operationalized in a manner that enables efficient and accurate performance tracking and analysis
  • Identify issues and solutions in Salesforce Marketing Cloud, develop scalable campaign templates and frameworks, and identify process improvements to drive efficiencies within the email program
  • Collaborate with cross-functional teams to understand desired capabilities, determine feasibility, and manage all aspects of creating and implementing new email programs from briefing to execution
  • Engage web development team, as needed, to build out new email and landing pages
  • Partner with ESP, CRM, and other vendors and/or internal partners to troubleshoot and enhance email performance, integrate new tools and processes into our existing martech stack to drive optimization
  • Stay up to date on email marketing best practices and tools, proactively searching for ways to enhance the reach and impact of the email program
  • Educate broader team on how to best leverage current functionality; create training materials and tools to support knowledge sharing and internal education/training efforts

• Perform other related duties, assignments, and/or special projects as assigned.

Minimum Qualifications

• Bachelor's degree with a focus on marketing or related field required. 
• Minimum of 3 years of related experience in the digital and/or email channel required. 
• 1+ years of Salesforce Marketing Cloud experience (or similar system, e.g. Hubspot, Marketo, Pardot, Eloqua, etc.)
• Prior experience in project management, email strategy, and execution, with an eye for quality and accuracy
• Must be adept at tracking and analyzing results with a proven track record of data-driven decision making and a deep understanding of email and website analytics
• A team player with proven success in building relationships across a wide range of business partners
• A proactive self-starter who loves tackling new challenges, undeterred by ambiguity with a bias for action
• Able to effectively translate mission into message with a deep-rooted foundational belief in the value of higher education

Equal Opportunity Employer / Disability / Veteran

Columbia University is committed to the hiring of qualified local residents.

About Columbia University

Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.

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