Search Engine Marketing Specialist (REMOTE) - Public Relations and Marketing - Full Time 8 Hour Days (Non-Exempt) (Non-Union)
University of Southern California (USC)
Application
Details
Posted: 01-Jan-23
Location: Los Angeles, California
Salary: Open
Internal Number: REQ20126463
The Search Engine Marketing Specialist is responsible for managing all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. The SEM specialist will effectively manage the paid search budget and work with SEO and Marketing team in order to maximize ROI, drive traffic and customers.
The annual base salary range for this position is $81,120- $133,010. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidateâs work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations
Minimum Education:â¢BS/MS degree in Marketing or a quantitative, test-driven fieldMinimum Experience/Knowledge:â¢3-5 years of SEM experienceâ¢Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bingâ¢Well-versed in performance marketing, conversion, and online customer acquisitionâ¢Up to date with the latest trends and best practices in search engine marketingâ¢In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)â¢Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)â¢Strong analytical skills and experience generating SEM reportsâ¢Familiarity with A/B and multivariate experimentsâ¢Working knowledge of HTML, CSS, and JavaScript development and constraintsâ¢Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bingâ¢Well-versed in performance marketing, conversion, and online customer acquisitionâ¢Up to date with the latest trends and best practices in search engine marketingRequired License/Certification:â¢Fire and Safety Certification. If no card upon hire, one must be obtained within 30 days of hire, and maintained by renewal before expiration date (applicable to employees working within City of LA).
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations.
As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.