The Marketing Analytics Specialist in the Division of Strategic Enrollment Management serves an integral role in carrying out reporting solutions and marketing strategies that align with the goals of the division. The position will be responsible for producing meaningful marketing KPI dashboards that include cross-channel performance while providing actionable insights and solutions to improve marketing performance. This role will implement solutions to improve search engine marketing, social media advertising, overall web traffic and engagement, multivariate testing, A/B testing, and marketing automation. The position will be responsible for leveraging data and trends to assist in the optimization of campaigns while assisting in developing segmentation and audience building strategies.