•Develop promotional and advertising plans and oversee the gameday experience for assigned teams. •Assist with the development and application of season ticket campaigns, group sales and single game ticket sales. •Provide support for all aspects of game day promotions and the game day experience for all UMaine sports. •Work with all external units to coordinate all social media efforts as they relate to athletic marketing. •Organize and supervise the athletic marketing student assistant program. •Assist with increasing community support and awareness of UMaine athletics. •Assist with the design and creation of digital and printed marketing materials, graphics and posters. •Oversee and direct the gameday production for assigned sports, including