The Assistant Athletic Director for Game Day Marketing & Innovation is responsible for creating, implementing, and executing comprehensive marketing, advertising and promotional plans designed to increase visibility, drive attendance, and grow fan engagement for Northeastern Athletics. The position oversees the Game Day/Marketing unit including one full time staff and one graduate assistant and the Creative Services and Branding unit including one Associate Director, three full-time video staff and interns/part-time support. The position will produce marketing strategies that cohesively incorporate graphic/motion design, photography, video production, game day experience, ticketing, digital & social media, public relations, alumni relations, and student life to create a transformative expe