The Social Media Specialist is responsible for developing and executing an overall social media strategy to support Keck Medicine of USC. This strategy includes an evaluation followed by articulating goals, drafting policies, audience growth, engagement, focused messaging, identifying KPIs and a plan that will support multiple social media initiatives already on-going within the organization.Day-to-day activities include maintaining content calendars, developing and posting original content, leveraging current digital assets, monitoring social channels and developing and/or participating in the process of responding to both positive and negative comments. Responsibilities also include working across teams to field social media requests and propose solutions that adhere to