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Digital Content Strategist (17928)
Serve as part of the marketing team, and works closely with other members of  University Communications and Marketing (UCM). Develop and manage content for UCM-owned and managed web properties, university-wide priority initiatives, and marketing-driven pages that will engage key audiences and meet KPIs and brand goals. Ensure that american.edu interacts effectively with other digital properties, including organic, paid and on-site search, AU community newsletters, social media, paid advertising and earned media. Provide content expertise to web publishers across the university.  Essential functions include, but are not limited to: Oversee editorial calendar and content mix for the university


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